Today, Russia and other countries are experiencing the maximum level of popularity of the so-called electronic (digital) commerce – the e-commerce segment. According to Forrester Research, several years ago (in 2017), people preferr to make half of all purchases in the world using marketplaces. And according to recent studies, taking […]
TABLE OF CONTENTS 1. The importance of helping your clients with best practices 1.1. Know yourself in depth 1.2. Define what your objective is 1.3. Find the differential value 1.4. Know your buyer persona and their pain points 1.5. Take care of the content and its focus The importance […]
The departments of a company and their functions in salesA company has different departments depending on its size and for it to continue growing. It is important to know how to manage them according to the nes of the organization itself. But what not everyone knows is that all the […]
To achieve more sales and better serve customers. There are companies that combine both areas, marketing and sales, in a single department. It brings together the factors and facts that influence the market to create what the consumer wants, desires and needs, distributing it in such a way that it […]
Clean, clear, attractive design . The user cannot feel overwhelmed when entering the landing page. A clear objective . When the user enters the landing page, the objective of capturing leads must be clear (visually and through the content). That is, will they get a guide? Based on the previous […]
Forms are essential when it comes to lead capture. If not, how would we collect the data we need from users? Forms can be inserted into various types of pages. organizing On home , you can put a newsletter subscription form. On service pages , you can put a “ […]
With everything that has happen in this pandemic, we have been able to observe that digitalization in companies is essential to be able to continue generating business. Only those companies that have been up to date in their commercial activity have been able to move forward and even take advantage […]
You won’t ask for all data on every form. You need to identify whether the content you offer on each page is TOFU, MOFU, or BOFU. The more BOFU, the more data you’ll ask for. ro tip: I recommend doing an audit of all the content on your methodology Inbound […]
A free CRM that combines a suite for marketing, sales and services. From this platform, you can create forms, landing pages, thank you pages, follow-up emails, pop-ups, CTAs, newsletters… All the marketing actions that will allow you to activate lead capture actions and convert your ideal clients. By working with […]
Identify: During this stage, we identify users who fit our Buyer Persona and who could really become a business opportunity. A really useful tool for your sales team is LinkedIn’s Sales Navigator. With it, you can prospect on the social network of professionals par excellence and discover valuable information […]
Generally, this is the main objective we set ourselves when starting an inbound marketing strategy. Generating traffic to our website is essential to subsequently be able to analyse other actions such as page conversion or the acquisition of potential clients. It is, therefore, a basic KPI indicator in any strategy […]
Anticipating the needs or requirements of the consumer or client Boosting sales of the organization’s products and services Generating necessary departments contacts for the salesde partment. The main function of the purchasing departmen t is to acquire good raw materials, at a departments good price, whenever necessary, without stock shortages. […]
