We have collected the most modern ways to attract customers and make your work more efficient. Expert Maxim Pelmegov, a specialist in contextual and targeted advertising at Aktion Marketing, talks about digital marketing trends in the B2B sphere that are worth paying attention to in 2023.
Personalized offer
Consumer interest is the most important thing library shop in a marketing campaign at any time. But traditional promotion schemes, like the joke about “warmed up and robbed”, are becoming a thing of the past. Now, an approach in which the client feels that they are talking about his pain is much more valued. Such detailed personalization has become possible thanks to technologies for collecting and analyzing information about the consumer. Then it is a question of the skill of marketers so that every touch with a person is on point.
Focus on care
In 2023, it is not enough to be a recognizable brand with a quality product or service. A company’s positive image must include care for people and/or the environment. Or better yet, a combination of several such programs.
Virtual reality
The use of AR and VR tools in digital marketing the new challenges of voice search is a powerful trend that has already captur about 90% of the market. To attract new and retain old customers, you ne to surprise them. An unusual look for a website or an element that jumps out of the online banner, trying on clothes and shoes online. The ability to visualize furniture and equipment in your interior or see the device in action – all of these are working marketing tools.
Help from artificial intelligence
To be on trend and not get bogg down cz leads in routine, in 2023 you can’t do without the help of artificial intelligence. Smart chatbots study the consumer and adapt to him, neural networks generate texts and illustrations for them.
Social networks as the main platform
Advertising strategies around the world today cannot be imagined without close interaction with the audience on social networks.
Voice search.