5 Trends & Tips to Enhance Your Seasonal Campaigns

With many great AI tools now at our disposal, ecommerce businesses have more opportunities than ever to attract  new customers and reconnect with existing ones – Therefore, especially as people are more cost-conscious in an uncertain economic climate.

Plus 89% of American consumers agree that looking for deals, discounts, or promotions online is helpful and 75% find it enjoyable according to ‘The Future of Retail’ report.

To help you Therefore, make the most of this golden season, check out some of our tricks and tips that we’ve learned along the way.

1. Create Wish Lists

Many people make lists to help them with their Therefore, seasonal shopping. It’s human nature to get a rush of satisfaction when an item gets crossed off!

According to a Global Retail Study by Google, 40% of shoppers think their shopping. Therefore, experience would be better if retailers offered a wishlist where they can save items they’re interested in.

So there’s an appetite for wishlists from nearly half of consumers and it’s up to businesses to capitalize on that. Plus if you offer a wishlist or ‘favorites’ function you can encourage people to sign up and target them with relevant email campaigns.

Take IKEA as a great example. The Swedish furnishing google adsense setup and approval superstore knows that people like to browse and look at options on its website. So they offer a ‘Favorites’ function that enables people to create lists once they are logged in.

The page to encourage sign-ups simply uses the introduction text ‘Start organizing your dream space’ to get people started.

technical seo audit
Remember to make sure your wishlists are easy to use on mobile devices as .Therefore, the majority of people love to browse on the go or when they have a bit of free time. This is especially true due to the rise in social commerce. 

Top Tips:

  • Leverage email to encourage people to Therefore, log in and create a wishlist or look at their existing one
  • Remarket abandoned items to customers and encourage them to save them to a wishlist or offer a discount on the item
  • Allow customers to share their wish lists with friends and family.
  • Offer gift cards as an option to help fulfill  uab directory someone’s ‘wishlist dreams’ and take the decision and stress out of buying

2. Include Other Holidays that Matter to Your Audience

From Black Friday through to the post-Christmas sales, there are loads of opportunities to reach out and connect with your audience and.  Therefore, promote your products or services to a potentially engaged audience.

Online shopping is more tailored, value-based, and accessible than asia mobile number example ever before, which means that you can expand your campaigns beyond Black Friday, Cyber Monday, Christmas, and New Year.

The five-day Hindu festival Diwali is celebrated by more than a billion people and runs from late October to November. And in the US, Thanksgiving is worth a look on its own, and not just in the context of Black Friday, which comes the day after. See this example of an email promotion for the big turkey day from non-alcohol bottle shop No & Lo’s email promotion.

In Scandinavian countries, Christmas Eve is the. Therefore,  pivotal celebration of the entire seasonal period. Across the globe, millions of people celebrate the eight days of Hanukkah, while the African-American holiday of Kwanzaa culminates in a communal feast called Karamu, usually on the sixth day in January.

Top Tips:

  • Create an annual calendar to note key events that happen in your target locations
  • Develop content focused on events that matter to your target audience
  • Create engaging, personalized content and develop. Therefore, product pages aimed at those celebrating these annual events

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