Universities & Colleges: 5 Effective Ways to Differentiate Your Marketing Program in 2023

In 2023 there’s huge competition in the higher education sector as institutions face competition to attract and retain students. 

Today’s students want to enroll in courses and programs that are career-focused and offer them the best chance in an ever-changing job market. This shift to becoming more employable is driving students to look for shorter, cheaper, and more hands-on alternatives to traditional education.

This shift is obvious

when you look at the stats. According to a National Student Clearinghouse Research Center report, post-secondary enrollment in the U.S. (undergraduates and graduates) decreased in 2022 by 4.1% – that’s about 685,000 students.

For universities and colleges, this means you need to differentiate yourself to survive and thrive. You have to show your value as a learning institution and be more visible and attractive than competitors (new and old).

In this blog, we’ll explore 5 proven strategies to differentiate your higher education program in 2023.

  1. Build Strong Industry & Academic local business schema Partnerships
  2. Emphasize Practical Learning
  3. Invest in Technology
  4. Embed Micro-credentials into your Program
  5. Invest in Marketing

1) Build Strong Industry & Academic Partnerships

local business schema

The decline in student enrollment requires universities and colleges to pivot and adapt to improve their value proposition and find new and stable revenue streams.

Collaborating or creating

partnerships is a great way to how to build telemarketing contact list differentiate your program and provide students with relevant knowledge and skills that the job market demands.

Across higher education, revenue is squeezed while costs are rising, according to an article by Enrst & Young. The problem is that too many institutions are chasing too few students. The biggest decline in enrollment has been among small colleges (fewer than 1,000 students) which account for some 40% of degree-granting institutions in the United States.

The graphic below shows the different categories of partnerships based on size and stability.

while costs are rising, according to an article by Enrst & Young. The problem is that too many institutions are chasing too few students. The biggest decline in enrollment has been among small colleges (fewer than 1,000 students) which account for som

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