It’s important to understand where and in what context your business is being discussed. That’s why social listening is important! Maybe a news article reported some charitable action your company did, or a blogger had a bad experience and decided to write about it. 5 Ways to Use Social Listening to Supercharge Your Digital Marketing Strategy. Brand monitoring and social listening are tasks that can and should be automated. No need to search Google or Twitter every day to find out who is talking about you online. There are tools that can do the tracking for you and notify you when you need to take action.
Let’s look at a few:
Engage with Customers on Social Media (and Sell More)
The bigger the brand, the more times it is mentioned on social media every day. On the other hand, the growth of any brand can be judged by the growth of social media mentions that include it.
It’s hard to find social media mentions that are more obscure on the web, especially when they’re prioritized in certain corners. SharpSpring comes with a powerful social media listening platform that literally mines your brand mentions and prioritizes them so you can keep up, no matter how obscure the source.
SharpSpring supports Twitter, Facebook, and LinkedIn and allows unlimited profiles and unlimited users.
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You can also set up custom notifications to get reminded of important mentions.
Enhance your PR strategy with social listening
Social media networks have become an effective tool for journalists to find interesting stories and reliable sources for their articles.
There are two great ways to monitor resource requests that get your brand out there.
- Monitor questions on Twitter (people asking questions on Twitter that include your core keywords )
- Monitor specific hashtags that journalists use to find interesting sources:
- #journorequest
- #PR Request
- #AskTwitter
It’s easy to follow these hashtags using a separate column in a free app called TweetDeck .
To find relevant questions people are asking on Twitter, create another column on Tweetdeck to monitor the following searches:
[Keywords?]
Make sure there is a space before the question mark.
Answering these questions regularly will help you on many levels, in addition to creating PR opportunities. You may be able to find more connections, clients, or even partners (influencers) to help grow your business.
Here are my two columns:
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Monitor and acquire new links
One of the ways to get more out of your reputation indonesia telegram data management routine is to use it to generate more backlinks, which lead to page authority, traffic, and higher rankings:
- Monitor your competitor’s links and figure out how it earned them.
- Monitor unlinked mentions of your own brand and try to claim that link.
- Monitor (again) niche journalists and bloggers who are looking for resources and interesting stories.
Brand Mention is a reputation management tool that helps you convert those brand mentions into backlinks.
They recently revamped their entire toolset and came up with a fresh new look and deeper insights into the online environment.
You can set reminders, select date parameters, and filter the types of mentions you’re looking for. Use this tool for reputation management, link building, and staying up to date with your competitors. If you’re creative, you might find more uses for this tool.
Monitoring your incoming traffic is another great way privacy compliance update to discover new backlinks to be able to join that conversation (thanks, getting to know your sponsors, etc.) Fintessa is a great way to get alerts on traffic spikes and quickly find new traffic sources:
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Find local potential customers
If you’re a local business or a global brand looking to deb directory target a specific location, social media monitoring is your friend.
Social listening can help you follow local events, local (seasonal) trends, local journalists, and more.
Take a moment to define the location settings and local hashtags you want to monitor:
There can be a variety of local hashtags, so you’ll want to do a lot of searching before deciding which results seem most relevant for you to set up tracking:
- Local brands : These can be local venues, parks, recreation centers, etc. – anywhere that has a social media presence and gives you the opportunity to connect with your target customers.
- Local influencers : Search for your location on Instagram and find users who seem to have some following. Add these people to your social listening platform to monitor their updates and build connections.
- Primary location hashtags : Use the symbol before your target city name and search on Twitter. This is a good start. Next try the state name, county name, or even neighboring cities (especially if your city isn’t that big).
- Events : festivals, seminars, meetups, conferences, concerts… most of them have their own unique hashtag that participants can use to connect, read updates or discuss upcoming events.
Use CRM and lead generation tools for your organization to effectively generate these prospects.
Strengthen your market research
Social media listening is a never-ending source of market research data that allows you to analyze niche trends, purchasing behaviors, and browsing journeys.
Awario has market research and analytics features that allow you to collect and understand the data you are monitoring.
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According to Awario, 71% of users admit that valuable market insights gained from social media have improved the results of their marketing efforts. And this data is free! All you need is to collect and understand the data.
Summarize
Social listening is a versatile, cross-channel marketing tool that can help you grow your business on multiple levels. Make sure to include multiple teams (customer support, sales, PR and link building, and even your product development team) in your social media listening process to get the best results. Good luck!
