WhatsApp Business’s amazing features can boost your business in ways you may not have imagined. Understanding what WhatsApp Business is and how it works is very important to make the most of this tool and connect 5 WhatsApp Business features more closely with your customers.
How would you feel if you could answer your customers’ questions in real time, automate messages and responses, or organize your whatsapp marketing service conversations more efficiently? All from the same platform.
In this post we tell you about 5 features that every company should be using to improve its communication and sell more. Keep reading and get ready to transform your business communication!
Why use WhatsApp Business?
Using WhatsApp Business is a smart move for any business that wants to be closer to its customers. This tool facilitates daily interaction, while opening the door to increasing your sales and strengthening your relationship with your customers.
Furthermore, according to data from Statista , the popularity of WhatsApp Business in Latin America has exploded with more than 94% of the population using the app. This is a golden opportunity because you can connect with a massive audience that is already familiar with the platform.
What functions does WhatsApp for business have?
Having a context of the usefulness and relevance of this platform, let’s now look at the 5 functions of WhatsApp Business for your business that will . However,
allow you to increase productivity and efficiency.
1. Organization with labels
Have you ever thought about responding to a customer and not knowing where the conversation left off or what stage of the sales process it was in? It can be frustrating to waste time reading through the entire conversation to catch up. Luckily, WhatsApp Business has a great solution: labels.
With them, you can easily identify your customers and know exactly where they are in the sales process. WhatsApp Business labels work as customizable categories that allow you to organize your contacts efficiently.
You can add colors or names to labels to better organize . For instance,
the messages you receive and access them more quickly. Thanks to this WhatsApp Business feature, managing communication with your clients will be easier and more productive.
How do I use it in my business?
Use labels to categorize conversations and follow-ups, such as “New Inquiry,” “In Process,” or “Completed.” In addition to making it easier to stay organized, this also helps you prioritize interactions with your customers.
2. Automated messages and quick responses
With WhatsApp Business, it’s easy to 5 WhatsApp Business features provide quick responses to your customers, as it allows you to automate certain responses and thus streamline your sales processes.
WhatsApp Business quick replies work through keyboard shortcuts that you can create for each of the messages you send most frequently to your clients, and you can also add multimedia content such as images and videos.
For example, you could automate:
- Welcome message.
- Answers to frequently asked questions.
- Follow-up messages.
How do I use it in my business?
Implement a 24/7 customer service strategy by setting up welcome messages , automatic responses, and creating absence messages to inform customers outside of business hours that their message has been received and will be attended to promptly.
Use these automations to guide your customers to helpful resources like FAQs on your website, while ensuring a positive user experience, even when you or your team are not available in real time.
3. Variety of formats
We already mentioned that one of the great advantages of WhatsApp Business for your business is that it allows you to apply personalized attention. We all like to feel listened to (or, in this case, read and well attended to), after all.
In addition to this, you will not only be able to send text messages, but also images, videos, and voice notes. This will make your conversations more interactive and interesting.
How do I use it in my business?
Improve your conversations by sending images, videos and audios to better explain your products or services, give demonstrations or resolve doubts in a more dynamic and effective way.
4. Business statements
Mass messaging can be a great way to reach multiple customers at once, as long as it is used carefully and strategically. Instead of inundating 5 WhatsApp Business features your potential customers with messages, you have a more subtle and effective alternative: creating business statuses on WhatsApp Business .
With business statuses, you can share important information and updates in an engaging way, similar to how you do on your personal WhatsApp. You can even choose which contacts will see your statuses, giving you the ability to segment your content so that only interested people receive the relevant information.
This way, you can keep your customers informed without overwhelming them, improving communication and strengthening the relationship with your business in a much more friendly and professional way.
How do I use it in my business?
Post statuses to inform about news, promotions, or useful tips, keeping your customers updated and encouraging engagement in a less invasive and more friendly way.
5. Integration with a CRM
Using a CRM for WhatsApp Business centralizes all your conversations, allowing you to efficiently manage communication with your customers from one place. A CRM brings together all your social media interactions, making it easy to track and ensure you don’t miss out on any business opportunities.
Imagine handling hundreds of messages from different platforms without missing a beat. With a CRM, you can organize and respond to your customers quickly and in an orderly manner, avoiding the chaos of multiple chats and improving your productivity.
This feature is essential for growing businesses as it streamlines your communication and boosts business development by keeping all interactions well organized and accessible.
How do I use it in my business?
Integrate a CRM like Leadsales with WhatsApp Business to centralize communications, sales tracking, and customer support. Improve efficiency and timely follow-up through a unified platform.
Extra feature: WhatsApp Business catalogs
WhatsApp Business catalogs are a great tool to showcase your products or services directly on your profile. This feature the 6 mistakes to avoid when designing your mobile corporate intranet customers to explore your offering easily and visually, without having to leave the app.
By having your products organized in a catalog. In other words,
you can highlight what you offer, making it easier for your customers to find what they are looking for and make purchasing decisions more quickly.
Your customers can view your product details, ask questions and request additional information directly from the catalogue, improving the shopping experience and increasing sales opportunities. It’s a perfect tool to make your business stand out and offer a modern and comfortable shopping experience!
How do I use it in my business?
Create a catalog on WhatsApp Business by adding attractive images, clear descriptions, and up-to-date prices for your products or services. Organize them into categories so your customers can easily browse and find what they need. Use mobile lead catalogs to highlight promotions, launches, or featured products.
Maximize the potential of WhatsApp Business features with Leadsales
Plus, you’ll have accurate data to help you make informed decisions to optimize your customer management. Leadsales offers a number of benefits that make it easier to manage and grow your business:
- One WhatsApp number for multiple agents: Allow 5 WhatsApp Business features multiple members of your team to manage conversations seamlessly.
- Integrated CRM: Create and manage customer databases easily, making it easy to track and personalize your interactions.
- Detailed Statistics: Get accurate reports on your agents’ performance and your business’s performance.
- Adaptable plans: Find the plan that best fits your company’s specific needs.
- App to manage your account: Manage your CRM from anywhere with the Leadsales mobile app.
- Advisors working simultaneously: ensure that there is always someone available to serve your clients quickly and efficiently.
