Rewarding loyal customers creates an incentive for repeat purchases and long-term relationships with the brand. These can be loyalty programs, special discounts or exclusive offers for loyal customers. The main thing is that they are not created after a deliberate price increase.
Personalized offers based on purchase history can be particularly effective.
Teasers
Teasers create intrigue and anticipation before the launch of a new product. Apple, for example, issues mysterious invitations to presentations of new iPhones, which the entire tech world discusses.
Netflix also makes heavy use of teasers, releasin philippines telegram data short, cryptic trailers for their new series months before they premiere. This creates excitement and discussion on social media, increasing interest in the release.
Saving
Emphasize the financial benefit of purchasing your product. “Save 30% when you order today” or “Get $1,000 off when you buy a bundle” – these phrases instantly grab attention. Groupon has built its business on an emphasis on savings.
Use specific numbers, compare prices “before” and “after”. Show amazon fulfilled by merchant (fbm): guide (2025) the customer how much he will save in the long run. Remember: customers like to feel smart, give them this chance.
We’ll do it for you
This trigger is driven by people’s desire for convenience and time savings. Amazon, with its “Buy in 1 click” feature and free shipping for Prime subscribers, makes the shopping process as easy as possible.
Uber Eats and similar food delivery services also use this trigger, offering not only delivery but also a selection of dishes from different restaurants in one app, eliminating the need for the user to search for contacts and menus of different establishments.
Eccentricity
Unusual and original approaches attract attention and are remembered for a long time. Old Spice uses humor and eccentric advertising to stand out from competitors in the men’s grooming industry. Their unique style is not only memorable, but also generates a positive response.
Eccentricity attracts those tired of standard and predictable offerings, and also facilitates viral spread through social networks.
Demonstration of the ideal
This trigger shows the potential customer the ideal result of using the product. Nike in its advertising campaigns often shows not just sneakers, but the image of a successful, physically perfect athlete, which their customers aspire to.
Cosmetic brands like L’Oréal exploit this trigger by showing in their ads the perfect skin or hair that can be achieved using their products. Although it is important to note that there has been a recent trend towards more realistic advertising.
Cross-marketing
This trigger uses the intersection of interests of different target audience groups. For example, Apple successfully sells not only iPhones, but also related accessories – AirPods, cases, chargers.
McDonald’s actively uses cross-marketing, collaborating with popular films and cartoons. They release Happy Meal sets with toys from new releases, attracting both fast food lovers and movie fans.
Bug fixes
Some brands openly admit their mistakes and offer ways to fix them. For example, Domino’s Pizza launched a campaign a few years ago where it honestly admitted to quality issues with its products and completely reworked its recipes. This not only restored trust in the brand, but also improved its reputation.
Honest acknowledgment and demonstration of efforts to correct often builds respect and sympathy in customers, building loyalty.
Incompleteness
When people are offered something unfinished, it stimulates their desire to complete it. For example, platforms like Coursera provide free trial lessons of courses, after which users feel compelled to complete the entire course.
People tend to complete actions they start, usb directory which makes this technique especially effective in online education or service subscriptions.
Rules for using triggers
Triggers in marketing are a strategic tool for attracting attention and stimulating purchases. However, they must be used wisely to avoid negative consequences. Here are some basic principles that will help you use triggers effectively and safely.
Don’t abuse it
Putting too much pressure on the buyer can cause rejection. For example, using an urgency trigger like “Today Only” or “Two Items Left” too often quickly loses its power. Customers begin to perceive such promotions as manipulation and simply ignore them. Limit the use of urgent offers to maintain their effectiveness.
Be honest
Real product benefits always work better than inflated expectations. If a company promises a result that the product cannot deliver, it risks losing trust. For example, if you offer a product with a “guaranteed result in a week,” but its effect takes longer, customers will be disappointed. Honesty in marketing creates a strong connection with the audience.
Know your audience
Not all triggers have the same impact on different groups of people. Young people respond better to challenges and emotions, while mature consumers value guarantees and confidence. For example, for promoting sportswear, the trigger of demonstrating the ideal will be more appropriate, while for financial services, the trigger of trust will be more convincing. Studying your audience will help you choose the right approach. At the same time, keep in mind that your target audience is defined by common goals, and not just age or gender.
Test it
Constantly testing different triggers allows you to understand which one evokes the greatest response. For example, you can try using the social proof trigger in one advertising campaign, and the emotional connection trigger in another. Comparing the results will show which method is more effective for your audience and your product. Data analysis is the key to a successful strategy.
Combine
Combining several triggers can significantly increase the impact. For example, combining an urgency trigger with a bonus offer can push the customer to make a quicker purchase decision. You can add an element of guarantee to reduce risks and increase the buyer’s confidence in the choice. Combine triggers in such a way that they reinforce each other and make the offer more attractive.
Sales triggers in modern marketing
The use of psychological triggers in sales has long been the main tool for creating interest and motivation to buy. They help marketers highlight the product, causing the client to want to act immediately.
It’s important to use triggers wisely, tailoring them to your audience and avoiding over-promising. Their power is revealed when they highlight the real value of the product, rather than replace it.
