If you’re skeptical about the ROI, Omnisend found that automated cart abandonment emails had a conversion rate of 47.22% during Cyber Week last year. A little nudge can make a big difference for your bottom line when it matters most.
One more tip! Remember to lean into urgency with your abandoned cart email (or series) for BFCM. Your offers only last for a limited time, so use that to your advantage.
6. Use a countdown timer to drive
Just in time for BFCM weekend, Privy launched 2 brand new plays to help you drive urgency and bring in sales this holiday season.
your list ahead of the big weekend so you can share your offer with even more subscribers:
And a countdown timer during the holiday weekend that highlights when your BFCM offer ends.
The best part? You can set them up in minutes to help grow wallis and futuna islands email list 100000 contact leads your list leading up to BFCM and drive conversions during BFCM.
Don’t wait until next year to capitalize on BFCM
Last year, BFCM sales topped $5 billion globally, according to more woocommerce tips you’ll love data from Shopify, and there’s no indication that number will dip in 2021. You might be worried that it’s too late to tap into the momentum, but just a few quick tweaks to your online store can make this your most profitable week of the year.
Remember, BFCM isn’t just important for big-box retailers. It’s an opportunity for small and growing ecommerce brands to make a splash. In fact, 44 million people bought from independent and direct-to-consumer brands powered by Shopify during BFCM 2020. That’s a 50% increase from 2019.
Looking for more last-minute Black Friday and Cyber Monday marketing ideas? Check out our BFCM Email Marketing Masterclass with our founder, Ben Jabbawy. This be numbers one-hour session is packed with tips for making compelling offers, copywriting, and customer support.
