Additional Elements Your key message should reflect the voice and tone you’ve decided on, and resonate with your target audience, which will help you meet the goal of the campaign. Now’s the time to really get creative, brainstorm ideas, refine, and rewrite until you have a plan that project stakeholders love.
Devising a Distribution Plan Additional Elements
To give your creative team a clear view of the project’s scope, your creative brief should outline where the content will be distributed. The medium often drives the message and format.
Listing the Deliverables
Finally, to avoid scope creep and confusion, your brief should conclude with a clear and simple list of the deliverables. Is your team writing three related blog posts of 500 to 800 words each? Are they creating social media assets? Visual ads? Videos? Whatever it is, define the scope and quantity.
If you’re working with outside contractors on your marketing or ad creative, you’ll want to share even more details about your company and its brand. You want to be sure your creative team understands everything about your company, including its unique selling proposition, broad target audience, and mission and vision.
You may also want to include a bit about the project, including why you chose this specific campaign. And you can share any insights into past campaigns that were successful, what made them work, and what you’d like to do the same or differently in this campaign. Keep your brand pillars in mind when you create this section, to give in-house stakeholders and your freelance creative team costa rica email list 619628 contact leads the information they need to make sure your messaging is on-brand.
How an Agency Can Help You
Writing a creative brief takes time, thought and a well- how to set up hubspot analytics in wordpress (the easy way) organized process. But you’ll find that most of the heavy lifting for your marketing be numbers campaign is done once your brief is completed, revised, and in the hands of your team.
