When you click on an advertising link on social media, a page called a landing page will appear . Maybe at first you thought you were entering a website, but actually the page is different from the website. After being taken to a page, information related to the product or service offered by the advertisement you saw previously. After you have finished digesting the information, you will probably feel interested in buying or registering. Just click the action button for the next step. Often also called lead gen or lead capture, this page is created to collect data from potential customers. There is a simple form at the beginning of the page that asks visitors to fill in data such as name and email.You can also ask for more specific data, such as telephone number, age range, occupation and domicile. Tailored to whatever basic information you want to know.
What is meant by landing page
A ‘ landing-page for the specific purpose of marketing. When the audience clicks on a link on social media, email, or Google ads , they will enter a B2C Email List separate page. The purpose of this page is to direct the audience to take action. For example purchasing, subscribing, or registering. This page was created to increase conversions in marketing. Different from a website in the form of a homepage. Where the homepage is more focused on presenting information. Then in terms of navigation, the homepage has lots of navigation buttons . Website visitors can go to various different pages. Such as profile pages, galleries, blogs, catalogs, and so on. Meanwhile, for individual pages, navigation is deliberately limited . The information displayed is also more specific. It can be about a product, service or event. Not only is the content created specifically, but the target audience is also narrower.
Landing Page Function
This special page is digital marketing strategies. Proven to be effective in converting visitors into potential consumers, after accessing it. The main function of this page TWD Directory consists of two things, namely: Bring in Leads This page functions to bring in leads or potential visitors who have not yet purchased or subscribed to products or services. However, they have already seen. With the hope that these potential consumers will become customers in the future. Purchase, register or subscribe to related products. Speed up the Transaction Process The second function of the landing page is to speed up the transaction process. As mentioned before, this page doesn’t have much navigation. As well as providing more specific information. So visitors can access products and services quickly. The number of distractions is very minimal.