Determining When a Customer country email list Becomes a Lapsed-Purchaser
What ultimately determines a lapsed-purchaser is going to be unique for your ecommerce store. What’s considered lapsed for you?
You could run a complete RFM
analysis, but that takes time and some know-how. If you’re like most marketers, you don’t have endless time at your disposal, Don’t worry, it’s still easy to figure out. You can put purchase dates for each customer into an excel spreadsheet, and find the average purchase time for all of your customers. Using your customer data, calculate the average time between 6 tips for making your first e-commerce sale the 1st and 2nd purchase. Then calculate it for the 2nd to 3rd. Then the 3rd to 4th.
Not only will it show you the average
amount of time between purchases, it’ll show you the average amount of time for customers as they become more loyal be numbers to your brand.
