Devising a Distribution If you’re putting together a brief for a highly visual campaign, such as a video or a photoshoot, you’ll want to describe the overall look and feel this creative content should have.
Outlining the Benefits Devising a Distribution
Your creative brief can have many steps, but the most important is outlining the benefits of your offering and crafting the key message. Spend as much time as you need on this aspect, and you’ll make it easier for the creative team to deliver exactly what you want for the campaign.
To give your creative team a clear view of the project’s scope, your creative brief should outline where the content will be distributed. The medium often drives the message and format.
Listing the Deliverables
Finally, to avoid scope creep and confusion, your brief should conclude with a clear and simple list of the deliverables. Is your team writing three related blog posts of 500 to 800 words each? Are they creating social media assets? Visual ads? Videos? Whatever it is, define the scope and chile email list 3 million contact leads quantity.
Additional Elements of Your Creative Brief
If you’re working with outside contractors on your marketing or ad creative, you’ll want to share even more details about your company and its brand. You want to be sure your creative team understands everything about your company, including its unique selling proposition, broad target audience, and mission and vision.
You may also want to include a bit about the project, including why you chose this specific campaign. And you can share any insights into past campaigns that were successful, what made them work, and what you’d like to do securing wordpress after cleaning spam redirects the same or differently in this campaign. Keep your brand pillars in mind when be numbers you create this section, to give in-house stakeholders and your freelance creative team the information they need to.
