There are currently a multitude of applications and tools in digital marketing that facilitate and help to carry out tasks in any company or business. You just have to choose the most appropriate tool depending on each need and the objectives you want to achieve.
Having the right digital marketing
tools can help, among other things, to dataset automate tasks that previously had to be done manually, to analyze in detail the functioning of a website or to achieve an improvement in the positioning of a business.
The role of digital marketing tools
For a company or business to be how to set the price of a product successful in the medium to long term, it is advisable to use tools that streamline processes , one of which is those related to marketing.
In this article we share with
you 10 of the essential digital marketing tools, organized according to the category in which they stand out. However, if you want to learn about the world of online marketing, and become a professional in this sector, the most hong kong data recommended option is to study the Master Digital Marketing , a master’s degree that addresses the challenges that marketing and new technologies present today .
Email marketing tools
Any company that needs a solution for its communication with customers via email can find several alternatives at its disposal.
Email marketing tools allow you to automate and manage marketing campaigns that consist, for example, of sending newsletters.
Depending on the needs and scope
each business, there are several options available. For example, some tools have free versions that can be useful for those who are just starting out; however, if the number of clients you want to reach is large, it is best to use a premium or paid version.
Among the most popular tools for email marketing are MailChimp, Constant Contact, Sendinblue and MailerLite.
Inbound marketing
Inbound marketing stands out for trying to reach the target audience in a non-invasive way, a differentiating factor from traditional advertising. In this way, achieving communication with the client can be much easier, since there may be less resistance on the part of the public.
There are currently many
digital marketing tools that can be useful for those who want to exploit this channel. These applications allow us, for example, to build our buyer persona in greater detail , knowing their behavior and tastes in terms of content, which can result in a better customer experience.
HubSpot and Odo are 2 of the most popular Inbound marketing tools .
Social media marketing
Social media is essential for the development and success of a business. It is important not only to be present on the social networks that your target audience frequents, but also to upload content regularly and develop various strategies for each platform.
The most popular social networks today are Instagram, LinkedIn, Facebook and Twitter , and applications such as Hootsuite or Buffer allow you to schedule posts , publish new posts at the most convenient time and offer statistics on the results .
