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Give people a reason then find a better reason

What if we swapped the headline and CTA in the Hello Bar above? We can offer two incentives to convince people to sign up for our email list.

It’s only 13 words of copy, but we’ve managed to give readers two motivations to join our mailing list. One is shown in the headline , and the second is in the CTA.

You can use copywriting techniques like this to make your text more weighty and grab your audience’s attention.

12. Question subject line

Asking a question in your subject line can hook your readers and prompt them to look for answers in your email. Here are some examples:

  • Are you making any of these common mistakes?
  • What is your biggest health concern?
  • Ready to increase your open rates?

Questions spark curiosity and prompt recipients to open the email to find answers.

13. Social Proof Subject Line

Leveraging social proof in your bahrain phone number library subject lines helps build trust and credibility. You can use the influence of others to show how popular your product or service is and encourage people to open your email.

  • Find out why over 10,000 customers love our products
  • As Forbes reports: Our revolutionary approach

These themes highlight other customers’ positive experiences or notable achievements.

14. Emoji Subject Lines

Well-chosen emojis can add a touch of machine learning has exceeded personality and fun to your subject line. Emoji subject lines also stand out visually in the inbox. Here’s an example from Uber Eats.

Image via Gmail

However, use them with caution so as not to appear unprofessional. A good practice is to test these on a small group of people first to see how your audience reacts.

15. Benefit-driven topics

Focus on the specific benefits of your product or service. Focus on how your email will solve a problem, improve the recipient’s life, or save them time or money. Here are some good examples:

  • Double Your Productivity with This Simple Trick
  • The Secret to Achieving Inbox Zero (Finally!)

16. Transaction Subject Line

These subject lines tell recipients about canada cell numbers the transactional email, such as an order confirmation, shipping update, or account information. Make sure your message is brief and to the point so recipients recognize its importance.

For example, “Your order #1234 from [brand] has shipped!” Here’s another example from Network Solutions.

Image via Gmail

17. Seasonal Themes

Aligning your theme with the current season, holiday, or event can make it timely and relevant. Here are a few examples:

  • Get ready for summer with these style tips
  • Black Friday Sale: Up to 70% off!

Seasonal subject lines leverage timely relevance to make your emails more appealing during specific periods.

You may also like :

  • How to Generate Leads with Email Marketing: 11 Ways
  • Create your own interactive lead nurturing strategy map
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