Have you sent your SMS campaign, but you don’t know how to measure the results? In this post we explain how to calculate SMS ROI . This is a fundamental step to understand its effectiveness, what works and what doesn’t, and make improvements for subsequent campaigns . Understanding what your customers or users respond to best How to Calculate SMS is really important to be able to communicate with them in the best possible way. Find out how to calculate SMS ROI by continuing to read.
Measure the ROI of your SMS campaigns
Whether you have bulk sms master just sent your first SMS campaign or are already an expert user of this channel, in both cases the only way to evaluate the progress of your campaign is to measure the return on investment (ROI ) .
Analyzing how your SMS campaign went will help you understand what works and what doesn’t. For example, which recipient group responded best, which message was most effective, or what time was best to send.
This way, you can create the next campaign avoiding certain mistakes , a certain recipient group, or a less effective CTA. Or you might want to replicate exactly a text that was particularly successful, an effective discount, or a particularly good landing page .
Define your campaign objective
The first step to analyze the perfect trick to double your email open rate the results and understand if your campaign has been successful is to establish the objective of the SMS sending you want to do.
Below we list some of the most common objectives of SMS campaigns.
- Increase the number of purchases in-store or online
- Invite to use a discount code
- Increase the number of subscriptions to a newsletter or service
- Collect feedback by filling out a form
- Increase traffic to your website
- Download a brochure or catalog
Of course, a campaign can be said to be successful if it helps you achieve the goal you set for yourself. But how do you know?
Evaluate your contact list
The best way to start calculating SMS ROI is to start with your contact list. In fact, the heart of a successful SMS campaign is using an accurate recipient list . The cleaner the list, the better the rate of reception of your SMS.
We recommend that you bzb directory review your contact lists regularly , clearing the lists of old contacts or out-of-date contacts.
To calculate your SMS reception rate you can use this formula.
