WhatsApp is an undeniably useful tool. We think there is more to its instant messaging function, so we explain how to use WhatsApp to sell more.
Although we could argue that until How to use WhatsApp recently the power of this application in the sales area has been underestimated, we see interesting potential given the trends in communication and digital marketing. In our report, WhatsApp dominates the customer service market, we delve into the subject and rely on statistical information.
In this article we share some whatsapp blasting recommendations based on the information in the aforementioned report, our knowledge of digital marketing and our experience in WhatsApp sales.
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Easy access
It’s well known that WhatsApp is the most popular instant messaging app in the world with 2 billion monthly active users. However, people don’t necessarily consider it their first resource to contact a company or business .
Knowing this, you will need to make sure that you make your WhatsApp line accessible to customers. This means that you will need to integrate a CTA to your website, newsletter, ads, etc. that brings the conversation to WhatsApp. Let your audience know that you are there.
A couple of options are integrating a widget into your website or inserting a custom link into your social media and ads.
Direct your customers to add you to their contact list.
It could be taken for granted, but we prefer to say it: it is best for your prospects and leads to take the first step in establishing communication. This is a delicate point, since WhatsApp is a means of communication that we consider more in a private sphere.
So, your CTA would be working to create new conversations from your customers. When you serve them, suggest that they add your number to their address book and explain the convenience of doing so. This step, although it may seem small, will help you when setting up broadcast lists and will prevent WhatsApp from considering you as spam .
Only valuable information
What do we mean by this? You see, in our report we posit that people are open to subscribing to notifications from businesses that How to use WhatsApp interest them. However, people tend to unsubscribe from the service if the information they receive doesn’t provide them with any value.
While WhatsApp opens the door to communication with hundreds of people, it is not intended as a means of mass connecting marketing to business communication (like email, for example). WhatsApp is against spam in its policies . You don’t want your leads and customers to block you or for WhatsApp to block your account.
It is therefore very important that you identify your customers’ needs and profiles according to their particularities. In this way, you will send relevant and personalized information. How to achieve this? The easiest way to qualify and classify your customers is with a CRM that helps you build a funnel.
Also, avoid sending too many mobile lead messages or sending them at inopportune times, such as very early or very late. You want to use WhatsApp to sell more, not to lose opportunities.
Provides customer service.
We have suggested that you position WhatsApp as an easily accessible channel. This is important not only to sell more, but also to provide follow-up and support. These steps are also important to take care of your relationship with your customers.
This part will require time from your team. In this sense, it is not just about one person answering messages, but about clear and as fluid communication as possible.
Again, a CRM like Leadsales will be of great use. With us, it is possible to share the same WhatsApp line between different users and devices, set up alerts, internal communication and assign tasks. These are all relevant features to strengthen customer service.
Mind your conversations.
When you respond to the first contact, make sure your language is warm. It’s very tempting to use a chat bot, and that’s perfectly fine, just take the time to set it up and make it sound as human as possible. If you don’t have a chat bot, then make sure you keep an eye on your WhatsApp; people don’t like to wait that long, especially if it’s an instant message.
It’s also important to follow up on your conversations and, as we mentioned, not leave your customers hanging. A prompt response always makes you look good.
