Implement growth marketing did you know that 64% of your audience decides in a matter of seconds whether they have the information they need? Having growth and retention strategies is key to establishing yourself in such a changing sector, and growth marketing in technology is a great tool to implement in your company.
Through specific techniques and hacks, this approach allows you to identify opportunities, optimize results and scale businesses in an accelerated manner .
Stay tuned and we’ll tell you much more about this topic.
What is growth marketing in technology companies?
It is a technique that focuses on the constant analysis of data to identify growth opportunities . It focuses on testing and optimizing multiple aspects of the sales funnel, from user acquisition to retention .
In the tech industry, this means, for example, putting more emphasis on campaign personalization , the use of automation , and constant experimentation to find the most effective strategies.
IT marketing automation downloadable banner
Growth marketing vs. traditional marketing: what’s the difference?
One of the key distinctions between the two is the focus on the full customer cycle . While implement growth marketing conventional marketing is limited to attracting customers, digital growth marketing works at every stage of the funnel:
Acquisition: How to attract new users.
Activation: Getting them to experience the value of the product or service.
Retention: Keeping customers satisfied and loyal .
Revenue: Maximizing the value of each customer.
Referral: Encourage referrals from new users.
According to Statista, digital marketing investments in Latin America are expected to exceed $15.6 billion. If you haven’t already, you can start by giving growth marketing a try . Tip: If you work in the IT sector, it’s telegram data best to hire an agency specializing in marketing for technology companies , since the requirements between sectors are different. You’ll save time, money, and you’ll be able to work with strategies designed for your target audience .
Tech companies social media crisis management: ways to turn negative situations into opportunities operate in dynamic markets where speed and adaptability are key pillars. This is where growth marketing in technology brings significant advantages. So, why should you implement it? Here are some reasons:
Scalability: By adding implement growth marketing agile, data-driven strategies, companies can quickly adapt their efforts to capture new opportunities.
Continuous optimization: The trial-and-error cycle allows for constant adjustments to campaigns, thus improving their effectiveness over time.
Retention: Beyond attracting new customers, we work on keeping current customers to reduce the acquisition cost, which is usually higher than retaining existing users.
Key growth marketing strategies in technology
Let’s look at some strategies that can be applied specifically to IT companies.
Sales Funnel Optimization
The sales funnel in the technology sector is often more complex than in other sectors, given the longer purchase cycle and higher-cost products. An effective strategy is to conduct a detailed analysis of each stage of the funnel , identifying leak points and adjusting the customer experience.
For example, a growth au cell numbers marketing agency working with a SaaS company may identify that many users are abandoning the free trial before experiencing the full value of the platform. In response, they can create automated sequences of personalized emails to guide the user through setting up and using the most valuable features, increasing the activation rate.
A/B Testing and constant experimentation
Digital growth marketing relies heavily on testing because, to know if something really works, you have to try and look for results. Within this experimentation is the famous A/B testing. It is a fundamental tool to test different elements of a campaign or landing page and discover which version produces better results. This can include changes to CTAs, headers, colors, and more.
A software company could run A/B tests on its pricing page, testing different pricing structures and messaging. By identifying which version maximizes conversions, it can adjust its pricing strategy and increase revenue.
Marketing automation for growth
You’ve probably heard a lot about this concept, as it’s a key resource within new marketing strategies. In fact, automation tools are essential for tech companies looking to scale quickly . Using automated sequences in emails, chatbots, and campaigns can save time, improve personalization, and increase effectiveness.
For example, if you hire marketing automation professionals, they can help your tech company create an email flow that nurtures high-value leads by sending them relevant content based on their web behavior . This increases the chances of conversion. This way, you boost your reach, avoid wasting time on tasks you can outsource, and generate great lead nurturing with automated email marketing .
Downloadable banner lead nurturing for IT companies
3 growth marketing hacks to implement in your technology companies
In addition to the strategies mentioned above, growth marketing in technology benefits from certain quick tactics that can generate immediate results.
3 growth marketing hacks for IT companies
1 – Create evergreen and reusable content
Content marketing is essential for organic growth. For technology companies, creating evergreen content – that is, content that remains relevant over time – is an effective tactic for attracting ongoing traffic, without the need for paid campaigns . In addition, it can be reused in different formats (blogs, infographics, videos, etc.) to maximize its reach.
For example, an IT company could publish a blog post on “Best Practices for Cybersecurity in 2024” and then turn it into a series of short videos for social media or a downloadable guide, extending its shelf life.
2 – Have referral programs
In case you didn’t know, a simple and attractive incentive can be enough to grow your customer base. That’s why growth marketing in technology not only focuses on attracting new customers, but on taking advantage of current ones to attract new users. One of the ways to achieve this is to generate referral programs .
For example, a software company can offer its current customers a free one-month subscription for each new user referred, encouraging viralization. This is an ideal strategy if you want to improve your marketing for IT channels .
3 – Make good use of artificial intelligence
It’s not news that AI is a widely used resource, but what can be innovative is how this technology is changing the game in growth marketing. From campaign optimization to creating hyper-personalized experiences , artificial intelligence allows marketing strategies to be scaled more efficiently.
A business that implements AI can analyze large volumes of user data to predict behaviors and offer personalized recommendations, increasing conversions and customer satisfaction.
How to measure the success of your growth marketing strategies?
Because in the world of marketing, if you don’t measure it, you don’t know if it works, it is essential to take into account the results of your strategies. Some key metrics in growth marketing in technology are:
Conversion rate: What percentage of users convert at each stage of the funnel.
CAC (Customer Acquisition Cost): How much it costs to acquire each new customer.
LTV (Customer Lifetime Value): How much value a customer generates over the course of their relationship with your company.
Retention Rate: How many customers continue to use the product or service after the initial acquisition.
Growth marketing to help your IT business take off!
If you are looking to include effective techniques to boost the reach of your IT company, we can help. At Entercomm we have a team specialized in marketing for technology companies . Contact us and learn about our services specially created for the technology industry.
