Listening to what consumers say about a brand, product or service has ceased to be a simple trend and has become an indispensable resource in the world of sales. And technology companies have found in social selling an effective way to connect with their clients and potential clients, while generating long-lasting relationships, something that not many companies achieve due to the growing offer of solutions.
If you work in marketing , this concept probably sounds familiar to you, so we want to go a little further and give you a practical and strategic vision to successfully implement social selling in technology companies . Read this article to find out everything.
Why is social selling crucial in a technology company?
Before we dive into the steps to implement an IT social selling strategy , it’s important to understand the value it brings specifically to the tech industry .
Traditional sales often fall short in an environment where innovation and technological solutions advance rapidly. And in this scenario, social media provides a unique opportunity for companies in the sector: it allows them to position themselves as references, educate their audience and, most importantly, personalize the sales process to address specific needs.
So, well-optimized social media profiles, along with the generation of quality content and relevant strategies , are the perfect combination to establish yourself in the technology market, position yourself and make your marketing funds yield the expected results.
LinkedIn and social selling IT, an ideal duo for the B2B market
How to sell on social media if you have a technology business? One of the answers is to use LinkedIn . It is one of the most important tools for social selling, especially in the world of technology and B2B, and below we explain why:
It’s a professional platform: Being a social network designed to connect specialists in certain topics, it makes it easier to find key people within companies. For example, if you’re looking to establish business relationships with managers, you can create content strategies or marketing campaigns aimed at that target audience .
Generate quality leads: Thanks to its advanced search functions, you can easily find potential clients based on their job position or sector.
Helps build authority:
Allows for personalized interactions: LinkedIn offers the possibility of sending direct messages aimed at a specific audience or person. This is ideal for personalized contact. As a tip, if you are going to send this type of communication, you can first seek advice from a marketing consultant so as not to fall into the typical “spam message” that no one wants to read.
Features Sales Navigator: This phone number library platform-specific tool offers more data on leads and helps you better manage sales interactions.
Selling through social marketing for gyms, swimming pools and sports centres media should not be taken lightly; it requires good planning, work and patience to test what works and what needs to be optimized.
To implement a social selling strategy in the IT sector , follow these steps.
Steps to implement an IT social selling strategy
Define your ideal client
Before you start, it’s important to know who you want to sell to. Identify your potential customers: are they IT managers, CTOs, technology purchasing managers? Knowing their interests and problems will help you tailor your strategy.
Optimize your LinkedIn profile
Make sure your profile and that of your team reflect professionalism and knowledge in the IT field. Add a clear description, highlight your achievements and share relevant content that speaks to your experience in the industry.
As an extra fact, this is also valid if you want to improve your personal brand in the technology sector and start doing social selling with it.
Set up social listening alerts
If you want to stay au cell numbers up to date with what’s happening in your industry, you can take advantage of Google Alerts or social monitoring tools to receive notifications when your customers or prospects mention something that could trigger a new sales opportunity.
For example, if one of your prospects comments on social media about the need to improve their IT infrastructure or mentions problems with system integration, an alert will let you know and intervene immediately. You could offer them customized solutions or relevant content on how to optimize their IT infrastructure. Similarly, if a company announces the implementation of new platforms or migrations to the cloud, you can offer your support or consulting services at the right time. Do you realize? The world of social selling is quite vast!
Share valuable content
Publish blog articles , use cases, news about technological trends or solutions to common problems in the IT sector. This will not only attract potential clients, but will also position you as a reference in the area.
In fact, according to data, 92% of buyers trust recommendations from their colleagues and family.
Downloadable banner success stories for IT companies
Participate in conversations
Don’t just post. You can actively engage in LinkedIn groups and comment on posts related to technology and your area of expertise. This will allow you to interact directly with prospects. Also, don’t forget to always respond to comments on your social media. Good management also helps to improve brand reputation.
Personalize your interactions
When you reach out to a potential customer, make sure that the message you send is not generic. Show interest in their problems and offer solutions that are relevant to their needs.
Use tools like LinkedIn Sales Navigator
Keep constant track
Social selling is not about selling on the first contact. Always set aside time to work on social selling IT. Do this regularly with those leads who have shown interest, sharing more information and keeping the conversation open.
If you do not have an internal team, a digital marketing agency specialized in technology can be a great ally.
You’ve come to the right place to improve your IT company’s social selling!
At Entercomm, we are specialists in technological marketing and experts in creating social selling strategies. If you want to know how we can work as a team, contact us now !
