Storytelling is profitability. It is “that” thing that pure storytelling makes you “know” that in a certain place you are going to have a pleasant time. Or that a certain product is going to be just as you expected .
It is the design detail that Apple
has always left to technicians in the shop guts of its products… “We have thought about even that corner,” says the person holding the screwdriver in their hand.
Also, it is not about trembling every time a notification from Pepephone arrives. Because, whatever it is, it will be positive. At least, it will be written in a pleasant and friendly tone , always offering a solution.
At an organizational level
it is the sum of the eighties “ mission, vision from methodologies to workflows and values ” put together and that establishes the guidelines for everything. From the conception of the company, production and development… to the hiring policy and team benefits; even the type of person you recruit. It also has to do with the resources you give and the hours they work and what they do with ideas for improvement or how they resolve conflicts.
Storytelling also has to do with how much
pure storytelling marketing and sales hong kong data understand each other . It seems that, at times, they capriciously fight for the attention of the customer who only buys one product. They are a team, not rivals.
Because no matter what happens, no matter how many people work in an organization, no matter how many departments are involved in a customer process, I, as a buyer, talk to “Dropbox” or “Toyota.” They are one.
That is why it is important that everything
works in coherence . Like the human body. We host many interdependent departments and functions. There is no ego struggle like “I am the respiratory system, I am more important than the heart”, because everything is interconnected. Everything works, because everything works , because there is a balance in which everything pulls in the same direction. There is a mission greater than the specific function: to survive in the best possible way , saving the greatest amount of energy (just in case). They accommodate each other, complement each other… And they move as if with a mantra: given these conditions… how can we fulfill this mission? This does not mean that there are no inconveniences. pure storytelling Simply that the objective and the mission at hand is much more than their own individual ego.
storytelling
Recently, an executive who wanted to start his retirement by investing in a new business told me that he wanted to start something new, something he had never done before, to celebrate his new chapter.
It’s good, from time to time, to come across the beginnings, the principles… the idea that generates the rest. After all, all brands were once just that, an idea.
