It was an intense and exciting time. But when we opened our content marketing agency , we realized that it had been a crucial experience in learning how to scale our efforts and make the most of the resources available.
In this article, we share with you some of our favorite tactics to maximize and scale a content strategy.
Define a balanced ratio between evergreen and temporary content
On the one hand, we have evergreen content . Eternally fresh, always relevant, and with the mission of feeding our Analytics reports with more traffic and leads year after year.
And secondly, temporary content. Linked to certain dates or news, they are relevant whatsapp data for a period of time that can range from days to months. Although during that time they can be extremely relevant.
Both types of content are equally attractive, but they are not equally are sectors sustainable over time. In fact, evergreen content is scalable by nature.
- You can give it a fresh look and re-promote it. Update pieces when you can add information or do it regularly every year. Create some new images and launch it again on social media or in an email marketing campaign.
- It has the ability to continue generating traffic years after it is published.
The balance between temporary and evergreen pieces should depend on how to calculate customer retention rate your content marketing goals , the industry you’re in, and the needs of your audience.
There is no magic ratio it just has to make sense within your strategy
In fact, on the Semrush blog — where they know more than a thing or two about SEO — the ratio of evergreen content is practically 100%.
According to them, with a strategy that relies on collaborations with more than fanto data a hundred experts and a high rate of publications, opting for a fully evergreen strategy was a matter of survival in their case.
Keeping the content of all these authors up to date would be not only operationally complex but also completely unfeasible.
Alicia Rodríguez Ruiz , content strategist at SEMrush Spain and LATAM, also tells us that in addition to logic, it is essential to take into account the sector and the target audience when defining the relationship between the type of content on a blog.
In the same market let’s say the United States
which is clearly much more mature in content marketing than other countries, we should first focus on whether the sector is receptive to temporary content and then, and above all, on who we are targeting.
that have the word seasonality engraved in their content. One of the clearest cases is that of fashion e-commerce, where the different types of content are naturally conditioned by seasonality and trends.
In these cases, consumers are highly receptive and demanding of pieces that fit each moment, even if they are more ephemeral in terms of useful life.”
