Let’s face At the same time, it’s important to remember these are sale-driving ads. They focus on the items they want to sell during the holidays. A brand story doesn’t have to do this but it should encapsulate what you stand for. M&S is about treating yourself. Aldi is about helping its communities.
3. Conflict Let’s face
Understanding the customer – as always – is key. What conflict brings them to your brand? What are they trying to achieve that you can resolve? For Ebanana Scrooge, he’s forgotten the importance of goodwill and helping his community. In Very’s ad, it’s the desire to indulge yourself during the season of giving.
4. Resolution
a cliffhanger. Make sure your brand story has a algeria email list lear resolution. How do you help the customer achieve their goals? This is going to be essential in convincing people to connect with your brand. They want to be able to visualize themselves on the other side.
Special mentions
I really wasn’t lying when I said I love Christmas ads. So far this year we’ve seen some really great work. I couldn’t wrap up this blog without a couple of special mentions.
Disney UK
Well done guys, you really tugged on the heartstrings with this one and re-emphasized your message around the importance reels that are less than 90 seconds long are more likely to be recommended to non-followers of family, no matter how they come.
Sports Direct
Just pure fun. It snows at Christmas about as often as England wins the World Cup, but it’s fun to see such a range of sporting superstar be numbers teaming up to bring us a bit of festive cheer.
Barbour
