Like every October since 1980, the Month of Dental Prevention is back , the project promoted by ANDI (National Association of Italian Dentists) in collaboration with Mentadent. Throughout the month of October, everyone will be able to book a free visit at one of the ANDI dentists participating in the initiative. If these events are of fundamental importance for patients, they are also important for dental practices, giving them the opportunity to publicize their dental center in the area. It’s not just October, though: to ensure a practice that is always full of appointments, it is necessary to develop a marketing strategy for dentists all year round .
Marketing Strategy for Dentists
The key word is communication. People are increasingly demanding and they are especially so when it comes to health. For this reason, creating a marketing strategy for your dental practice will help you in many ways.
First, think about how you currently manage the relationship with your patients. In most cases, the patient will call your office to make an appointment, show up on the day of the appointment, and possibly book a second appointment if necessary. So how can you enrich the relationship with your patients within the normal care process?
Before the appointment
First of all, make sure your sms services references are clearly visible and up to date, on your website, social media, business cards . Being found is the fundamental condition for having a studio that is always full.
SMS to remind you of appointments
Once the patient has booked the appointment, you can send them a confirmation SMS and then a subsequent one to remind them of the day and time of the appointment , perhaps complete with a link to a landing page with directions to reach your office as easily as possible and indicating the nearest parking lot. The patient will be grateful for the reminder. Furthermore, this will help you greatly reduce missed appointments, which in Italy for private offices are around 20% .
Another option you can give your patients is to easily reschedule an appointment that they cannot attend. You can do this by entering your phone number telegram gains calendar to make it easier to search for media in conversations in the reminder SMS and inviting them to call you to move the date, or by activating the SMS reception service . Thanks to this service you can ask your customers to answer “YES” if they confirm the appointment, or “NO” to cancel it and be Marketing for Dentists contacted again.
During the visit
Patient care goes beyond providing a high-quality medical service. “Patient care” also means making the patient feel at ease, getting to know them, reassuring them if necessary. In short, showing empathy and creating a real relationship with them. How to do it? Starting with a good welcome in your dental office , making it a calm and serene environment. Then the chat before the appointment , simple but effective, will be the first step in creating the basis of that relationship of trust. During the visit it is then important to explain what is happening and respond calmly and patiently to any doubts and questions .
Marketing for dentists after the visit
The work of the dental office does not end when the patient concludes his visit. In fact, it is very bzb directory important that the patient is followed even after . This phase is very delicate, because it will determine whether the patient returns to your office or not. So how do you build loyalty in a patient who has just come to your office and presumably will not need another visit immediately.
