With the month of September, all sports activities, gym classes, workouts in fitness centers and swimming pools also start again. Normally, after a lazy summer, there is a strong push from users to return to the gym and resume their usual rhythms. But how can you ensure the return of old members and attract new ones ? To do this, it is important to understand how to promote a gym and develop a marketing strategy for gyms, swimming pools and sports centers that helps achieve these goals . To help in the intent, you can then leverage convincing arguments, such as the European week of sport that is held right at the end of the month.
Gym Marketing: Where to Start
Getting back to your routine is a fundamental element to start off on the right foot after your vacation. So you can encourage a return to the gym, fitness center or sms promotional campaign swimming pool, simply by encouraging users to resume their good old habits . It may seem trivial, but remembering that the courses will resume as the previous year, informing them of the times and perhaps of the news will encourage your users to come back to you.
But how to do it and what tools to use to develop a marketing strategy for gyms?
SMS Texting for Gyms: What to Use It For
SMS can be us for a variety of purposes. Being a short, relatively inexpensive communication tool that is read by 93% of users within minutes of receiving it, it is ideal for:
- Inform about the launch of new courses or the arrival of new machinery in the room
- Send promotions and discounts
- Communicate service information , such as course time changes or extraordinary openings/closures
- Remember the expiration dates of current subscriptions
- Wish your users a happy birthday and take the opportunity to give them a little gift
Landing Pages and SMS for Interactive Communications
Sometimes it may be necessary what is the difference between groups and channels on telegram? or useful to communicate a lot of information to your users. For example, you can send all new members an SMS with the confirmation of their subscription and a link to a dedicat web page with the table of all available courses and their times . On this page you can also add a form from which your customers can choose the courses to sign up for, or simply indicate a phone number to call to book the desir lessons.
To make your promotions interactive and fun, you can also use a landing page with scratch cards , which once virtually “scratched” will show the dedicated discount.
Finally, SMS with landing bzb directory pages for gyms are also useful for offering a booking service. The user, through the link received, can book a specific time slot to train . We have created a special video to show how easy it is to create a landing page for managing appointments .
