- 61% of Gen Z shoppers always look for video customer reviews before making a purchase.
- 72% of Millennials consider user-generated content essential to their purchasing decisions.
- Only 29% of Baby Boomers actively look for shopper videos when shopping online.
- 88% of shoppers look for customer videos when purchasing clothing online.
- 76% of consumers want to see user videos before purchasing shoes.
- 74% of people look for customer video reviews for health and beauty products.
- 84% of online shoppers expect to see customer videos directly on product pages.
- 54% of users want to see customer videos while browsing category pages or search results.
- 89% of consumers trust user-generated videos to see how products look in real-world situations.
Artificial Intelligence in Video Marketing more-user-generated
Artificial intelligence (AI) is no longer just a buzzword – it’s becoming an essential tool for content creators.
Let’s see how AI has influenced video marketing.
27. AI-powered video tools reduce production costs by 80%, cutting production time from 3 weeks to 24 hours. more-user-generated
Tasks that once required an entire btc database production team can now be accomplished by a single marketer with the right AI tools.
Here are some examples of what is being automated:
- Video editing and color correction that previously required professional editors
- Background removal and scene transitions that previously required complex software
- Voice-over generation that previously required the hiring of voice actors
- Music selection and audio mixing previously done by sound engineers
- Automatically reformat videos for different platforms (like TikTok, Instagram, YouTube)
For small businesses, this means you can now create professional-looking videos without any technical knowledge. That said, the costs can still add up if you use premium AI tools for your videos.
28. AI-generated closed captions can increase viewer retention by 65%. more-user-generated
This is probably because many people watch content without sound during work hours or in public places.
Adding captions is now easier than ever with free AI tools. Canva ’s video editor , for example, automatically generates accurate captions in seconds. You can even customize the style to match your brand’s look and feel.
More AI-Assisted Video Marketing Trends more-user-generated
- One company reported that localize tourism marketing campaigns training video production time dropped from 13 days to 5 days after implementing AI tools, representing a 62% increase in efficiency.
- Currently, 18% of marketing teams actively use generative AI tools for video creation.
- 50% of all video marketers now rely on AI to generate content scripts and outlines.
- 58% of consumers are skeptical of AI-generated video content.
Sources:
Adam Connell , Backlinko , Demand Sage , DigitalJoy , eMarketer , Facebook , GumGum , HootSuite , HubSpot , LinkedIn , Loomly , Pictory , Power Reviews , Priori Data , Retention Rabbit , SendShort , Social Insider , Sprout Social , Statista , Super Office , Synthesia , Think With Google , TikTok , VidIQ , Wistia , Wyzowl , YouTube Creator Academy and Zebracat .
And that’s all for our list of amazing video marketing statistics. If you want to discover more insights on digital marketing, just take a look at the guides below:
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