Email clients allow you to significantly personalize your emails. You can use the customer’s name, their company’s name, etc.
With just a small code , you can send a group email that looks like a private email.
But don’t go overboard. Use your subscriber’s name once or twice (such as in the subject line and greeting) and your company name once or twice (for B2B marketing).
Beyond that, focus on the story you tell, the product you sell, or the incentive you offer.
8. Make sure you deliver on your email copy promises
A great way to collect emails is to use Hello Bar to create a top bar on your website. Encourage your existing website visitors to sign up for a mailing list .
You might want to use a lead magnet cayman islands phone number library or some incentive to convince people to sign up . But if you do that, you have to follow through.
If you add a Hello Bar like this to your site, you need to be prepared to send out coupons every month. Otherwise, you’ll break your promise and anger your subscribers.
9. Understand your audience and cater to their needs
A single mom working two jobs and with no money in the bank wants something different than a married retirement-age man with $20,000 to invest.
It’s pretty obvious, right? If you want optimize your notification your email copy to resonate, you have to understand your audience.
A/B Testing for Hello Bar written in VHDL To find out what your target audience wants in your email marketing campaigns through various means . Test different lead magnets , offers and CTAs.
You can also use other data you have collected from your audience. Polls and questionnaires can also be very effective.
10. Choose your words carefully when writing email copy
Word choice is important.
Let’s say you want to describe your text services product as fun to use. Instead of using the generic word “fun,” you could use something more evocative :
- interesting
- joy
- Action Packed
- Gastrointestinal disruption
- gratifying
- funny
You get the idea. Use your thesaurus to find the phrase that summarizes what you want to say . That’s the essence of great email content.
11. Use psychology in your email copywriting strategy
You don’t need to have letters after your name to use psychology in your email. Just knowing a few principles can help you succeed.
Take reciprocity, for example. If you do something nice for someone else, they will be willing to do something nice for you.
Let’s say you sell an app or software. Offer a free trial with no credit card required.
Or, let’s say you’re reaching out to existing trial users. Offer to extend the trial so the consumer has more time to use the program.
