The COVID-19 pandemic forced many companies, marketers, and customers to rethink the way they communicate, interact, and do business. Companies around the world have had to adapt to an unprecedented and ever-changing business environment. Many organizations have adopted new practices and strategies. To stay afloat while respecting the post-COVID lockdowns. Social distancing measures and other restrictions. That have been imposed during these difficult times. As a result , online activity has accelerated significantly since the beginning of the pandemic.
Change in consumer behavior Post-COVID
Google Trends is a Google service that analyzes the popularity of different search terms on executive data Google Search in many regions and languages. After analyzing thousands of retail data points in Google Trends across twenty-three different markets across Europe, Africa, and the Middle East, Google determined that several consumer behaviors have accelerated due to the impact of the pandemic.
New types of searches on Google
Throughout the pandemic we have seen a significant increase in skills-based searches. As more people remain confined to their homes. The availability of services has been limited. Many consumers have adopted a more assertive do-it-yourself (DIY) attitude. A growing TWD Directory number of consumers sought to learn. How to perform everyday tasks at home such as cooking. Decorating, landscaping, grooming, and many others.