We regularly sit down with disappointed entrepreneurs or managers. The success of their new B2B webshop is lacking. Below I describe 6 tips that can promote the success of your B2B Webshop.
1. Organize and maintain your assortment
The basis of a successful B2B webshop lies in the availability of a well-described, categorized, priced and with the right features and images enriched digital representation of the available product range. Without a range that meets these properties, your webshop software is like a truck without a driver, a major investment with a guaranteed negative return. So make sure that:
- Each relevant product is described;
- Prices are known and preferably as little dependent as possible on pricing rules (causing complexity in maintenance and software);
- Products are provided with the right features, europe cell phone number list tailored to the target group. Some quality marks or units depend on the market the webshop is aimed at.
Cross-Sell and Upsell
Offering related and better products will undoubtedly have an increasing effect on the average order value. How these functions are implemented in a business B2B webshop depends entirely on the offered product and service range. Examples include:
- Maintenance services: are a popular related service for products that are suitable for it.
- Complementary products: are often ordered together.
- Bargains at the checkout: a handy way to sell relevant dead stock.
In addition to cross-selling and upselling, features have your store created by a friend or a self-employed person such as reviews and product ratings add value to the success of a business B2B webshop.
Remember that communicating cross-sell and upsell does not have to be limited to the product page and the shopping cart. Such products can also be displayed on the thank you page, in an order confirmation email or in a separate email.
2. Ensure structural online findability
Search engines are an important link in the process that customers go through before they actually place an order. It is therefore important that the B2B webshop for high-yielding products obtains high positions in search engines. Resources for this are:
- Advertising with search engines using Google Ads, among others. This online visibility tool offers the fastest results, but also costs the most money in the long run.
- Search engine optimization, which can achieve higher positions in organic (non-paid) search results. The result of this online findability tool takes a long time, but usually delivers the best return in the long term.
Owners of a successful webshop use both online findability tools and thus achieve the best return.
Online Marketing
Online Marketing includes all activities that chile business directory lead to the business B2B webshop actually realizing turnover. Objectives of successful online marketing are:
- Building new relationships. Using online marketing tools such as search engine optimization, Google AdWords, blogging and online advertising.
- (Re)activate existing relationships. Whereby online marketing tools such as e-mail marketing, remarketing and social media are used.
