Think of it this way: When someone is scrolling through their Reels feed, they’re more likely to watch a shorter video in its entirety.
This higher completion rate tells Instagram that your content is engaging. This will prompt the algorithm to show it to even more people. It’s a snowball effect that can help your Reels reach viral status faster.
So try to get your main message across in the first 30 seconds, and then use the remaining time for supporting information or a call to action. That way, even if viewers don’t watch the entire Reel, they’ll still get your main message.
More Instagram Reel stats
- 84% of all social media users have an Instagram account, the highest of all social media platforms .
- Instagram Reels averages 16,152.88 views per post, making it the second most-watched short-form video format after TikTok.
- Instagram accounts with over 50,000 followers post an average of 0.55 Reels per day and get an average of 65,800 views per Reel.
- Instagram accounts with more than 50,000 followers post Reels every 2 days, while accounts with less than 500 followers post every 5 days.
- On average, an Instagram Reel gets 243 likes, 8 comments, and 28 saves.
- Instagram users now spend 50% of their time on the platform watching Reels.
- Instagram videos under 15 seconds get the most engagement on the platform.
- Instagram accounts with 5,000 to 10,000 followers achieve a 3.72% engagement rate on Reels, outperforming similarly sized accounts on TikTok and YouTube Shorts.
- Every minute, 694,000 Instagram Reels are shared via direct messages.
LinkedIn Video Marketing Statistics
Did you know that LinkedIn has jumped on the short-form video bandwagon? Here are the latest video marketing statistics that show why B2B companies should pay attention.
22. LinkedIn users are 5x more likely to engage with video posts than other types of content.
This makes sense for B2B marketing because LinkedIn is where professionals go to learn and connect. Unlike TikTok or Instagram, LinkedIn users actively seek out business insights and industry knowledge.
Here’s how to make LinkedIn videos work for your B2B company:
- Start with your most valuable insight first – busy professionals won’t wait.
- Add subtitles as many people watch without sound during work hours.
- Share industry-specific knowledge rather than general business tips.
- End with a clear call to action, such as “Download our full report” or “Schedule a demo.”
More insights into LinkedIn videos
- LinkedIn users spend three times more time watching video ads compared to static ones.
- 70% of marketers choose LinkedIn as their primary video platform for B2B content.
- LinkedIn Live broadcasts receive 7x more reactions than regular video posts.
- LinkedIn Live videos receive 24 times more comments than standard video uploads.
Video Advertising Trends
Next, let’s look at some data that shows what makes video ads successful.
23. 74% of viewers prefer video ads that directly relate to the content they are watching.
While content creators cannot control ad placement , advertisers should focus on contextual targeting.
Think about it: someone watching cooking videos is more likely to engage with ads for kitchen appliances than with random product promotions. That’s why platforms like YouTube now offer topic-specific ad targeting. This allows advertisers to only show their ads on relevant channels and videos.
24. 60% of viewers prefer uninterrupted ad formats.
This explains why sponsored segments in YouTube videos are so effective when done naturally. Take Answer in Progress, for example. When sponsored by Hostinger , they didn’t just read a promotional script about web hosting.
Instead, they naturally incorporated website creation into their videos, showing the product in action and providing valuable content.
This type of native advertising works because it feels like part of the content, not an interruption.
The best creators find creative ways to include sponsored messages in their regular content. This makes the ad feel less like an ad and more like helpful information.
More stats about video ads
- Around 65.9% of viewers skip binance database ads whenever possible, making engaging content crucial to success.
- YouTube advertising generates 3.9 times more sales compared to traditional TV commercials.
- Vertical ecommerce videos with a paid partnership have 20% more conversions per dollar than other types of vertical videos.
- Adding voice-over narration to video ads increases conversion rates by 3%.
- Companies around the world spend an estimated $176 billion on video advertising.
- Businesses that use multiple Google advertising platforms together see a 108% higher ROI.
User-generated video content trends
Authentic customer content is becoming more powerful than traditional advertising. See what the data reveals about user-generated videos.
25. 74% of shoppers trust customer videos more than brand or influencer content.
This statistic reveals a cost-effective analysis of 7p in tourism marketing marketing opportunity. Instead of spending thousands on influencer partnerships , consider starting a customer referral program that encourages video reviews.
If you need help, we’ve created a detailed guide on how to convert WooCommerce customers into affiliates using AffiliateWP . This plugin makes it easy to set up an affiliate program that makes your customers want to promote your products.
You can also run viral video contests where customers share their experiences with your products. To get started, check out our guide on how to run successful social media contests .
26. Shoppers are 91% more likely to purchase products that have video reviews.
This powerful conversion statistic burkina faso business directory shows why you should display customer videos on your website. You can add a video testimonial section to your homepage and display specific product reviews directly on product pages .
Again, we do not recommend uploading a video directly to your website.
Instead, use a WordPress video gallery plugin, like Smash Balloon YouTube Feed , to create a curated collection of customer reviews. This makes it easy for potential buyers to see real people using and recommending your products.
For more information, see our step-by-step guide on how to create a video gallery in WordPress .
