Wondering how to make your email subject line eye-catching and original?
As more and more businesses start Six Ways to Create implementing email marketing strategies to improve their business, creating an impressive email becomes a real challenge. That’s where creating real estate email subject lines is a great option to reach out to your audience.
When a heritage subject line appears in their inbox, it immediately grabs their attention and interest in your content. Moreover, according to Convince & Convert , 35% of email recipients open an email based on the subject line alone. So, no matter how brilliant your content is, but without the right subject line, your target audience is more likely to ignore it.
In this post, we will cover the best ideas for creating real estate email subject lines that will definitely help you reach your consumers and make the most of your email marketing campaign. Also, we will share some great tips on how to make your subject line eye-catching and definitely noticeable in the mailbox. Let’s get it going!
The Real Estate Email Subject Line: What Makes It Great?
The best qualities of a good email subject line are that it has plenty of creativity, represents some hidden value in the email, and is compelling enough to capture the audience’s interest. Needless to say, all of these features can greatly increase the chances of email opens. To make the most of your email subject line, you need to create one that can:
- Attract interest and curiosity;
- Make your subject line more personalized and targeted to your audience;
- Increase topic relevance by adapting it to the latest trends within your industry;
- Propose an interesting offer or discount through real estate proposals ;
- Include a clear and engaging CTA.
So, instead of making the subject too general and formal, try to intrigue people by using some unusual words or personalizing the line. For example, if you are introducing the cooltech zone in your email, try to provide a certain value to your consumers from the subject line, such as: “Still using a slow VPN? You are not alone!” This way, you will make the email seem intriguing, human, and present the main ways you can help them choose the right email VPN service .
Top Tips for Creating a Heritage Email Subject Line
So, how can you improve your email subject line to reach your target audience? We have done detailed research and are now ready to present the most effective methods to attract audiences through your emails.
1. Follow the KISS rule
Keep it short and simple – This is a basic marketing rule that helps to perceive information at first glance from any device. According to a recent research, more than 85% of consumers tend to access email using smartphones. So, since device screens are really small, you need to make sure that the subject line is quite short (only 4-7 words) and catchy to immediately grab the user’s attention.
Moreover, the pace of life in our society is very fast nowadays, so people now tend to manage their time consciously. That is why they are more likely to click on short email subjects rather than those written as full sentences, just to save time. By making the KISS subject simpler and more appealing, you will be able to increase the chances of reaching the audience with your email.
Examples to follow : “Your next product is waiting for you…”, “This article reminds me of you…”, etc.
2. Include some intrigue
However, it’s not enough to shorten your subject line to increase your open rates. By piquing people’s interest in the content of your email, you can grab their attention and encourage them to find out more about it.
Therefore, the best real estate subject lines should not only convey a certain message but also leave something behind the scenes to generate a mysterious feeling. Offer your consumers to discover more with just a small hint on the surface.
Examples to follow :
- “We’ve got you covered…”,
- “Here is your private invitation…”,
- “It’s better that you didn’t know…”, and others.
3. Use a sense of urgency
Being limited in time or resources, people become spain email list more motivated to make their final decision on offers. That’s where the real estate email subject line works best to create a sense of momentum to increase users’ interest. These words should direct them to your email and make them feel the need to light a fire under certain questions.
Examples to follow :
- “You’re almost there…”
- “Today ends…”,
- “Things are heating up in…”, etc.
4. Make it more personal
According to Oberlo , emails with personalized subject lines generate 50% higher open rates. This is mainly because people like to be appreciated and have easier interactions with their brands. By adding personal information to your email subject lines, such as names, activities, or direct communication, you are more likely to attract consumers’ attention and get them interested in the content of the email .
Another great feature of custom subject lines for real estate emails is that it is a more specific and unusual way to create emails, which can certainly stand out from the crowd. Plus, custom subject lines make your email seem less spammy and more informative, as users weren’t expected to see it.
Examples to follow :
- “(name), One More Thing…”,
- “Let’s meet (date)…”,
- “I missed you last week…” and so on.
5. Add some questions
Another great method that can help you reach consumers with real estate email subject lines is to include questions. The key question in your subject line can activate your audience and encourage them to find the answer.
So, by asking a certain question related to the email topic, your consumers get psychologically engaged with the email content even before privacy compliance update opening it. Even if it stays only in their head, they will definitely leave some time to find out more about it in the email content.
Examples to follow :
- “Why isn’t your car selling?”
- “Am I assuming correctly?”
- “Need a day at the beach?” or something like that, which can trigger interaction from your audience.
6. Exclude the words “spam”
However, there are some words that can make your audience ignore the email or even mark it as spam. Many people used to perceive the subject line as a title when making the decision to read the email. It is also worth mentioning that according to statistics, just including the simple word “newsletter” can lead to an 18.7% decrease in open click rates.
That’s why here are a few words to avoid to make your real estate subject line seem more natural and specific:
- Salt,
- Act now,
- Best/lowest price,
- Everything now, etc.
Create Your Real Estate Email Subject Line Now!
The subject line is the first thing a consumer looks at while checking their inbox. That’s why you need to use all your creativity, word sense, and different ideas to create the most effective and unique subject line for your audience.
To attract your audience and generate interest ar numbers in your emails, make sure to keep the subject short and simple, create some mystery or intrigue for your recipients. Also, make it more personal and add a sense of urgency to call them to action, or include some questions in the email subject. This way, you will increase open click rates and get the most out of your email campaign.
