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With over 4.5 billion daily users, social media dataset has quickly morphed from a place to make friends into a place to do business.
And when it comes to doing business on social channels, nailing your adverts is crucial.
Is your company active on LinkedIn but not hitting the spot when it comes to advertising? Then, this article is a must-read.
We are going to reveal four fantastic LinkedIn ad examples that result from clever, targeted, and effective social media marketing strategies.
Get ready to take notes and find the right inspiration for your next LinkedIn ad campaign.
- 1. Making Room for Safety: Airbnb
- 2. Putting Your Best Face Forward: ClickUp
- 3. Telling Authentic Stories: LinkedIn
- 4. Humanizing Your Tech: Asana
- LinkedIn Ad Examples: Lessons Learned
- Wrap Up: LinkedIn Ad Examples That Hit the Spot
1. Making Room for Safety: Airbnb
For a large chunk of 2020 and 2021, coronavirus-related restrictions forced people to stop doing ordinary activities, including traveling.
In the summer of 2021, though, the pandemic gradually got more under control in many countries across the globe. As a result, a widespread eagerness to “get back to normal” by booking trips and vacations resumed.
Online holiday rental marketplace Airbnb quickly stepped in with a great LinkedIn ad. Its introductory message is simple, clear, and informative.
The plan is presented by Airbnb in the form of a LinkedIn carousel, complete with great, concise information, bright and attractive colors, and hip, modern graphics.
Why We Love It
Who doesn’t love an ad that doesn’t scream leads if you hire them? in your face: “I’M AN AD! BUY MY PRODUCTS!”?
Well, Airbnb clearly knows a thing or two about the power of non-salesy ads, and has smartly crafted an advert that provides useful information and guidance on an important topic — without actually trying to sell you anything.
For ads to be successful, in fact, they don’t necessarily be all about promoting a product or a service in a sales-y way.
Sometimes, all it takes is some eye-catching colors europe email and visuals, very few, impactful words, and a clear statement.
How You Can Adapt It to Your Business
It doesn’t matter which industry you operate in — these types of ads can work great for any company.
Are you an activewear clothing brand? Great, then try putting together a fun, bright carousel full of useful tips on how to stay fit during the holiday season.
