The third week of January is known as one of the most depressing weeks of the year. The Perfect Trick to Double Your Email Open Rate However, there is no better time to challenge yourself!
So, as we start this new year, I invite you to take your marketing to the next level, push the boundaries, and surpass yourself like never before. (Yes, I read a few too many motivational pop psycho books over the holidays, but no matter, I’m on fire!)
So, where do we start?
If you’re like me and you invest a lot of time in email marketing (newsletters and the like), you need to stop accepting the unacceptable. This year, all that energy spent by you and your team needs to pay off. If it were possible to double or even triple your opening rate, wouldn’t that be an incredible reward for your efforts? The good news is that there is an almost foolproof recipe to get there.
I’ll warn you right away: you’ll need courage, because the secret lies in cleaning your mailing list. Your current open rate is probably contaminate by “subscribers” who are not intereste in your publications. On average, it is said that up to 60% of business lists are “inactive” ! We are talking here about recipients who have not open your emails for 6 to 12 months. Yes, you will see your list decrease in a potentially significant way after this purge. However, it will be of greater value since your statistics will reflect the real appreciation of your audience for your publications.
Succee in your spring cleaning
I suggest you run a first automate campaign to wake up your list. First, a first email should be sent to all inactive recipients to find out if they are still intereste in your content.
You can use one or more tactics for this first email:
– Ask the subscriber to change certain preferences (email, choice of themes, frequency of sending, etc.) to continue receiving your publications;
Conduct a satisfaction survey
– Offer a gift (white paper, checklist, infographic, etc.);
– Ask directly if the subscriber wants to continue receiving your content.
The idea is to generate an action, to make the recipient react. Subscribers iraq email list click on your call to action are then considere active again.
Then, a week or two later, send subscribers who were uninterest in the first email a message like: “Last chance to not be unsubscribe!”
Finally, you can extract the inactive ones and create a separate list, isolate from your main list. This new list can then be reactivate, for a how to use whatsapp to sell more? final test, a few weeks or months later. Those who open this email can be re-subscribe to the active list.
Choosing the right time
Before you dive headfirst into purging your list, however, consider the following factors:
– Your content should be aligne with your cz leads subscribers’ needs and interests (they sign up for a reason!)
Your subject lines must be impactful
– The frequency of your mailings must respect the preferences of your subscribers.
– The day and time of your sendings must be optimize according to the habits of your target (B2B or B2C).
Finally, I advise you to test the elements I just mentione before starting your purge campaign so as not to torpedo your list for the wrong reasons.
Once you’re done, your open rate should increase significantly and become more representative of how much your posts are actually like. This is a good starting point to then compare your actual results via different benchmarks, improve your strategy, and reach even higher heights.
