In October 2020, Google released the latest version of its analytics suite: Google Analytics 4 (GA4). The new service introduced a number of new features, and Google launched several updates as recently as Q1 2021. This is a good time to wrap up all the new aspects in GA4. In the article, we will also answer the question of whether it is worth switching to GA4 now. In this article you will learn: What is Google Analytics 4, What are the pros and cons of GA4, When and on what terms to decide to migrate. Why a new tool? Nobody likes change, so the announcement of Google Analytics 4 caused a lot of confusion in the industry. Many people are probably asking themselves “why”. However, each of us who has worked on Universal Analytics reports is able to name at least a few of its disadvantages. The biggest one is the lack of accurate measurement of cross-device and multi-channel flow.
The same page from several devices
If he went from the page to the application. Such phenomena make it difficult to draw clear conclusions directly from the data – it also makes it difficult to evaluate the effectiveness of marketing activities and, above all, to make the right business whatsapp mobile number list decisions. The solution will be Google Analytics 4, whose assumption is to combine both worlds: web and app. Events > Sessions The main difference compared to Google Universal is the change in the basis for measuring data from sessions to events. The reason was to unify web and application analytics. Previously, we needed two tools: Google Universal and Google Firebase to be able to measure data from the website and application.
Now we have it all in one place
However, the sessions did not function in the reality of the application. Which made it difficult to stick with this way of measuring data. Therefore, events that already functioned in the web reality were used. However, these are not the same events that TWD directory we know from Universal Analytics, where they were sent as “hits”. In Google Analytics 4, events are used to send data to reports. So this includes activity tracking, user details, and all the information you want to track within your own site.