Turning to Social Media for Help With

They’re using it to research products, contact businesses, and follow brands they’re interested in.

Building an attractive profile, filling your feed with the right content, and interacting with customers via social media is one of the most powerful marketing strategies you can adopt right now.

Their Purchasing Decisions

Leverage the power of multimedia While it’s true that excellent written content is still an essential part of any well-rounded digital marketing campaign, you don’t want to overlook multimedia.

Research shows that it’s actually a lot more engaging, convincing, and capable of capturing that 8-second attention span most people are working with.

Infographics are one great example of compelling visual content.

Quick-fire stats and fun, colorful graphics make them especially easy to absorb at a glance.

They’re also precisely the type of content people love to share, as nothing jazzes up a Facebook or Twitter feed quite like a good-looking graphic.

Then there’s video, a steadily emerging trend that’s been changing the marketing world for a while now and shows no signs of slowing down.

In fact, did you know that more than 80 percent of millennials watch videos as part of the process of making a purchase decision?

An on-target YouTube channel Email Marketing List or similar option could be the key to capturing the attention of this ever-important demographic, especially when you keep in mind that so many financial businesses overlook video altogether.

Use personal stories to boost

People want a personal connection with the businesses they buy from, and razor-sharp marketing materials aren’t enough to make that happen.

Instead, add engaging stories to the mix to drive engagement and build rapport.

Is there an interesting story behind your decision to start your company?

Tell it, and use it to help your customers connect with you.

Share informative or compelling finance stories and occasional hot takes on events related to your industry, as well.

In short, don’t be afraid to let your TWD Directory company’s human element shine through, as it’s a terrific way to set a finance company apart from the rest of the pack.

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