Source: YouTube video
The video received over 6,000 streams, as of December 2021, and generated an additional 6.9 million internet searches.
That year, Audi’s EV ads outperformed those of other manufacturers by 90%. This shows the influence a celebrity can have in putting your name on the map.
BMW
BMW leveraged the huge reach of Arnold Schwarzenegger and Salma Hayek for a hilarious ad about Zeus and Hera retiring to Earth.
Source: YouTube Video
Zeus, who now lives among ordinary men, uses his powers to recharge everyday things from lawnmowers to golf carts. When he becomes frustrated by these mundane activities, Hera gifts him a fully electric BMW iX.
He is so fascinated by the car that he quickly becomes whatsapp lead convinced that Earth is much better than he imagined. It’s a nice play on words on how a BMW can draw you into its high-quality electric cars.
Vauxhall
On the other hand, Vauxhall has opted for a quick 60-second myth-busting video in partnership with “carwow”.
Source: YouTube Video
carwow is known for its direct reviews, new car tesla ev charging network marketplace and (then) the world’s largest automotive YouTube channel.
Thanks to carwow’s influence
the video gained over a million organic views, with a 72% view rate and 1,700 enquiries to Vauxhall.
As Elliot, Head of Customer Experience at Driftrock, says, “giving the ad personality is key, so instead of just a photo of the car, you show the reviewer and give them character.”
9. Indirect marketing through existing owners
If you already have EV customers, leverage their book your list contacts to increase the number of potential customers. Real experiences from satisfied EV owners are very influential. That’s the weight of social proof.
Take online communities as an example. Customers and potential customers talk about cars in popular online communities like Reddit and Quora. There are 9,500 different communities with conversations on Reddit alone.
