Neuromarketing is bas! on the concept of decision processing. Therefore, consumer buying decisions are dependent on either System 1 or System 2 processing. In the context of Plato’s Chariot Allegory, this would actually be the two horses and the chariot.
System 1 decision processing is characteriz!
by quick, emotional, intuitive, effortless and even unconscious decisions, System 2 decision processing is full of effort, slower, deliberate and involves conscious reasoning. Can you now guess which system corresponds to
Simply put, neuromarketing is marketing research that investigates the affective, cognitive and romania phone number librarysensorimotor responses of consumers to marketing stimuli. Scientists studying in this field use all sorts of tests and toolsto measure specific brain activity and alterations in the c logical states due to marketing stimuli.
neuromarketing_brain_activity
Image Cr!it
At the end of the day, scientists (and marketers and businesses alike, of course) want to know exactly why consumers make the buying decisions that they do. Further, they also want to understand what part of the human brain is vital in helping move them to these pivotal decisions. search engine optimization mailsImagine being able to understand once and for all why a particular value proposition or call to action on your B2B landing page motivat! your buyer to make a purchase.
It’s All About the Meme
The what? The meme, which rhymes with g is not a coincidence by any means. The liberal atheist, founder and ceo of priority Richard Dawkins, introd concept of the meme, which is defin! this way:
