Advertising with influencers works most effectively for the B2C segment. At the same time, she works in almost all niches – from the sale of various jewelry and handmade products to the promotion of entire residential complexes. This format has proven itself especially well in the sale of beauty products, products for children, gadgets, food, household goods, and so on. Nevertheless, for some areas of the B2B segment, ordering advertising from Instagram bloggers may also be the right decision. But in this case, it is necessary to analyze the influencer’s audience even more carefully and take the choice of a person for cooperation extremely seriously.
The risk of making a mistake is higher here
Where to find bloggers to order advertising on Instagram Email Marketing List Searching for bloggers for advertising can be done in different ways: Manually – by studying popular accounts and their audience. On Google – analyzing publications like “Top 10 beauty bloggers in Ukraine”, etc. In popular social networks – by searching through hashtags, in discussions and public pages. On special services and exchanges – using automated tools for searching and selecting influencers. Each method has its advantages and disadvantages, so we recommend considering each of them and combining them wisely. But keep in mind that in the latter option, the cost of advertising for bloggers on Instagram may be higher, since you will also pay the system’s commission.
Such services significantly simplify and speed up the search
Instagram Ad Formats So, let’s look at TWD Directory what Instagram influencer advertising options you can use to promote your business: direct advertising (blog posts, Stories, Reels) – the most common format, direct publication of advertising material; integration into content – native advertising that an opinion leader places supposedly “by chance” among his other publications; collaboration – cooperation between a blogger and a brand, when the former can ideologically (and not only) participate directly in the creation and active promotion of a product or service; Ambassadorship is an advertisement that appears on a blogger’s account not just once, but with a certain frequency.