Do you have a (technical) company with complex products or services? Then you are looking for a B2B Webshop that ensures ordering convenience for customers and efficiency improvement for yourself. A good contributes to achieving the company objectives.
What is a B2B webshop?
B2B (business-to-business), a form of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C). A B2B transaction is conducted between two businesses, such as wholesalers and online retailers. According to Grand View Research, global B2B e-commerce is expected to reach $20.9 trillion by 2027. Reason enough to develop a B2B webshop for your company now that is focused on achieving results.
What is the difference between a B2C and a B2B webshop?
There are a number of similarities in the development europe cell phone number list and maintenance of both types of web shops, but also a number of characteristic differences.
The biggest difference between a B2C and B2B Webshop is the purpose of the purchase. B2B customers have a different motivation, a different goal and are looking for a different product when we search the web. The bar is being raised for B2B companies, because customers expect simplicity, ease of use and faster deliveries. It is therefore up to B2B companies to create a faster fulfillment network.
What are the characteristics of a B2B webshop?
Before you start developing a B2B webshop or optimizing your current webshop, it is important that you first understand what the characteristics of a successful B2B webshop are. Below we have listed the most important characteristics of a B2B webshop:
1. A B2B webshop organizes and keeps your assortment in order
The basis of a successful B2B webshop lies in the availability of a well-described, categorized, priced and with the right features and images enriched digital representation of the available product range. Without an assortment that meets these properties, craftsmen: selling in a marketplace or an online store? your webshop software is like a truck without a driver, a major investment with a guaranteed negative return.
2. A B2B webshop ensures structural online findability
Search engines are an important link in the process that customers go through before they actually place an order. It is therefore important that the B2B webshop obtains high positions in search engines for high-yielding products. You can think of resources such as search engine optimization and Google Ads. Online marketing is a specialist chile business directory activity that requires the use of many different disciplines. Invest in knowledge building or outsource (part of) the activities.
3. A B2B webshop focuses on customer value
In the jungle of webshop KPIs, customer value is a KPI that is often forgotten. Too bad, because the acquisition costs of a new customer are often very high. Online findability is, as described above, not cheap. With the right resources, returning customers with whom a relationship has already been built can be achieved relatively cheaply.
