110+ Amazing Video Marketing Statistics You Need to Know in 2025

If there’s one video marketing statistic you should take away from this article, it’s this: You only have 30 seconds to capture your viewers’ attention before 33% of them bounce.

No pressure, right?

At WPBeginner, we know this challenge all too well. Creating engaging video tutorials is a big part of what we do, and we’re always testing new ways to keep our viewers watching.

We’re constantly researching the latest data on video marketing to understand what works (and what doesn’t).

Whether you’re just getting started with video or looking to improve your current strategy, these stats will help you create better video content in 2025.

Latest Video Marketing Statistics You Should Know

We analyze a lot of different data from a variety of sources to bring you the most important numbers that will shape your video strategy.

You can use these quick links to jump to the section you need:

Let’s dive deeper into these video marketing statistics and see what they mean for your business.

General Video Marketing Statistics

Let’s start with some fun numbers about video marketing.

1. Online video accounts for 82.5% of all Internet traffic.

Yes, you read that right. Whether you’re browsing the web, watching TikToks, or following a YouTube tutorial, you’re part of the vast majority of internet users who consume video content.

This huge percentage isn’t just a random spike. It’s the result of years of steady growth in video consumption, accelerated by factors like:

• The rise of video-first social media platforms.
• Increased accessibility to high-speed Internet.
• The global shift to remote work and video conferencing .
• A growing preference for video content across all age groups.

So if your digital marketing strategy isn’t using video content, you’re missing out!

But don’t feel overwhelmed if you’ve been focusing solely on text content up until now. Here at WPBeginner, we’ve started by creating video versions of our popular written tutorials. You can check them out on our Free WordPress Video Tutorials page .

This simple step helped us discover an entirely new audience that preferred video-based learning. From there, we expanded our video content strategy based on what our viewers wanted to see.

2. People watch digital videos for 3 hours and 50 minutes daily, while traditional TV viewing has dropped to 2 hours and 55 minutes. 110-amazing-video-marketing

You might think this isn’t surprising lawyer database news. After all, hasn’t online video been dominant for years?

In fact, this shift is bigger than you might think. While some countries switched to online video early, others stuck with regular TV for a long time.

Now that digital video is gaining traction everywhere, businesses have a better chance than ever to reach people around the world with their video content.

More general trends and statistics about video marketing 110-amazing-video-marketing

• 92% of Internet users worldwide watch online videos every month.
• Music videos are the most popular type of video content, with 48.8% of global viewers.
• Comedy videos attract 35.2% of online viewers worldwide.
• Live streaming captures 28.4% of video viewers’ attention.
• Product reviews reach 25.9% of video content consumers.
• Tutorial videos are watched by 25.6% of online viewers.
• 38% of businesses use video marketing primarily for lead generation and sales.

Video Marketing Effectiveness and Return on Investment (ROI) 110-amazing-video-marketing

Now, let’s see how effective video marketing really is and what kind of returns businesses are getting from it.

3. 89% of people purchased a product after watching a video about it. 110-amazing-video-marketing

Seeing how something works or how how to make your customers regular other people use it can be more convincing than reading about it.

But that doesn’t mean that simply showcasing your product is enough. You need to create videos that:

• Show how the product works in real-life scenarios.
• Demonstrate the problems it solves.
• Share real customer testimonials .
• Include detailed product features and specifications.
• Answer any customer questions that may arise.

It’s also a good idea to add product videos to your online store’s product pages. This helps shoppers make confident purchasing decisions at the moment they’re most interested in your product.

Here’s a great example from the beauty market, Sephora:

4. 66% of marketers measure success through engagement (likes and shares), 62% focus on video views, and 49% track leads and clicks. 110-amazing-video-marketing

The most important metrics will burkina faso business directory depend on your goals. If you want to increase brand awareness, focus on views and engagement. For sales goals, leads and clicks may be more important.

Fortunately, most social platforms offer built-in analytics to track these metrics. But if you’re using social video marketing as a way to drive website traffic , you might want to know which videos are bringing in the most visitors.

That’s where MonsterInsights comes in . We use it here at WPBeginner to track our website’s performance. It can show us which traffic sources send us the most visitors (including social media).

This information is useful for understanding which video strategies work best to drive traffic to our website. From there, we can replicate these approaches in other videos and improve our video marketing efforts.

You can also use MonsterInsights to track how visitors interact with videos on your website . If you’re using YouTube, Vimeo, or HTML5 videos, you’ll be able to see important metrics like video plays, average watch time, completion rates, and viewer engagement.

These insights help you create better videos that keep viewers watching.

You can learn more about these features in our in-depth MonsterInsights review .

More insights into video ROI 110-amazing-video-marketing

• 93% of marketers say video marketing has given them a good ROI (return on investment).
• 81% of people have purchased or downloaded an app after watching a video about it.
• Short videos offer the highest ROI at 21% compared to other content types.
• Videos under 1 minute long have the highest engagement rate at 50%.
• Live streaming videos generate a 16% ROI for businesses.
• Adding the word “video” to email subject lines increases open rates by 6%.
• 49% of marketers find live-action videos (videos featuring real people and real-life situations) most effective for creating viral content.

Enterprise Video Strategy Statistics

Now that we’ve seen the impact of video marketing, let’s explore how businesses are actually creating and sharing their videos.