Writing cart abandonment emails is all about psychology. You want your online shoppers to do something that will make you money, so you have to think like a consumer.
What will convince your target audience to return and complete the checkout process? What words, phrases, or images are compelling enough to overcome all objections and doubts?
These questions are hard to answer, but we’re going to share our 19 abandoned cart email best practices . Use them in your ecommerce email marketing campaigns to inspire more conversions.
1. Make abandoned cart emails extremely specific
Never waste your readers’ time, especially when looking to convert them into customers . Get straight to the point in your emails and brazil phone number library ask your readers to return to the checkout page.
Include a short headline, a photo of your product, a brief description, and a call to action. That’s all you need. If you throw in too much copy, you’ll overwhelm your readers — and potentially lower your chances of converting them.
2. Use eye-catching visuals in your abandoned cart emails
Visuals can help readers understand your message more effectively. For example, you could use a stock image of a “sad” shopping choose cloud computing cart . just scale it down so it doesn’t take up the entire page.
Images allow you to tap into your readers’ emotions. No, they don’t really care about sad, lonely shopping carts, but images can inspire emotions like loss and disappointment.
Again, use product images, too. You want your readers to see what they’re missing. Text alone won’t necessarily send your potential customers running back to the virtual checkout queue.
3. Use a drop-in at the beginning of your email
A great way to engage your readers is to stick a picture of your abandoned item and its description at the very top of your email. You can review text services the details and CTA later.
Your readers will recognize this product. After all, they put it in their shopping cart in the first place. That moment of recognition can inspire readers to want that item again.
That doesn’t mean headlines can’t play a role. Test both strategies when sending cart abandonment emails to the following audiences to determine which gets the most conversions.
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- 23 Email Marketing Statistics to Drastically Boost Your Conversion Rates
- Email Marketing for Beginners: The Complete Guide
