Have you ever gotten frustrated in a physical store and left your full shopping cart in the aisle before storming out? The same thing happens online, with an average cart abandonment rate of 70.19% across all industries.
Unlike a brick-and-mortar store, you don’t have to restock, but you do need to develop a strategy to recapture those potential sales.
That’s where cart abandonment emails come in, encouraging customers to complete their purchase. However, it’s crucial to understand cart abandonment email best practices.
So, how do you write an effective abandoned cart email? That’s what we’re going to talk about today.
What are abandoned cart emails?
Abandoned cart emails are automated china phone number library emails sent to people who have added items to their virtual shopping cart but left the site without checking out. This reminds them that they abandoned one or more items and invites them to come back.
What is the abandoned cart email conversion rate?
Abandoned cart email conversion rate refers to the percentage of consumers who receive these emails and take the opportunity to purchase finding a good fit for the overlooked items.
According to a recent study, the average conversion rate for abandoned cart email flows is 3.66% , with some major industries, such as food and beverage, sporting goods, and apparel, averaging twice that rate.
Prevent people from abandoning their shopping carts with Hello Bar
While you can always send abandoned cart emails (and we ’ll show you how), it’s easier to stop people from abandoning their items in the first text services place. Hello Bar can help you reduce conversion losses and save revenue.
An exit popup can work well as part of an abandoned cart email sequence. Create your Hello Bar exit popup, then assign it to your checkout page. This way, people reading your blog or browsing product pages won’t see the popup.
Your visitors might think twice about leaving your site. It’s the fear of missing out.
What are the most common reasons why people abandon their shopping carts?
According to a study by Statista, there are several reasons for abandoning a shopping cart . The top three are related to high additional fees, account creation requirements, and trust issues with credit card information.
As you can see from the list above, many of these problems are preventable. For example, you can correct complex website navigation, website timeouts, poor delivery options, and long checkout processes.
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- How to Generate Leads with Email Marketing: 11 Ways
- How to run a lead nurturing campaign after acquiring emails
