From the platform that gave us #ThrowbackThursday and #WednesdayWisdom, it’s no surprise that hashtags play a huge role on Instagram. But they can also be difficult to decipher: How many should you use? Should you stick with popular hashtags or target more niche ones?
For one, while it may seem counterintuitive to avoid popular hashtags (like #travel or #photography), it’s better to lean into niche communities. The reason? Even though niche hashtags have fewer posts, they generally have a more dedicated community following them.
In fact, the report found that hashtags targeting specific
Interests and communities, like geographic locations country email list and TV shows, got the most engagement.
When it comes to how many hashtags your post includes, one thing is clear: the more, the better. The report finds that using a lot of hashtags doesn’t seem to hurt post performance.
But a word of caution here: always keep your hashtags relevant to your niche. Otherwise, you may reach the wrong audience in an effort to increase engagement.
Secure a budget for Influencer Marketing
For many marketers, influencer marketing seems localize tourism marketing campaigns out of reach — after all, doesn’t it take a lot of money to partner with mega-influencers? Think again.
While it seems like a best practice to partner with influencers with tons of followers, the Engagement Report says your efforts are more worthwhile if you partner with influencers who may have fewer followers but a more engaged community (known as micro-influencers).
Another study even found that the fewer followers an influencer has, the better their engagement rates tend to be.
Micro-influencers provide smaller, highly engaged audiences without the high price tag of a conventional celebrity, making this type of marketing more accessible to a variety of brands.
With 97% of marketers planning to increase their investment in Instagram influencer marketing this year, now is a great time to give it a try.
Post at the right times
Timing is an easy detail to overlook in your marketing zn business directory strategy. But with social media algorithms favoring recent content, it’s more important than ever to target the right people at the right time.
