Did you know that LinkedIn is a very important tool for generating leads for B2B and B2C companies? According to a Hubspot study , LinkedIn generates a visitor-to-lead conversion rate almost three times higher than other social networks like Facebook or Instagram. Currently, more than 55 million companies have a LinkedIn profile and are already taking advantage of its benefits to increase their client base, especially B2B companies. But are they really doing it right? At Bannister Global, we manage LinkedIn communications for a large number of companies.
“I’ve seen things you people wouldn’t believe
So I’m sharing the five most common mistakes companies make on LinkedIn and how to avoid them. 1. Don’t post overly commercial telegram database information Generating overly commercial content is one of the most common mistakes brands can make on LinkedIn. This isn’t to say that it’s wrong to use this channel as a tool to promote our products . Rather, it’s ideal to combine this type of information with other posts that may be of interest to our followers, such as a blog post, a relevant news story, etc.
Before thinking about posting
Only about your company’s products and services, consider how you can provide quality content for your followers . You should always how does click to call work? keep in mind that LinkedIn’s main objective is to offer users content that helps enrich their professional lives and helps them achieve their goals, objectives, and challenges. 2. Motivate your employees to be your prescribers Often, our social media strategy on LinkedIn is based on external outreach, so we overlook the potential this social network has to improve our business’s internal communications .
The majority of the reach
Engagement on your LinkedIn posts comes from your employees. So why not encourage them to participate in buy lead your company’s communications? Having your employees share and react to your content will not. Only help you reach more people, but also help humanize your brand. Working with your employees on your company’s LinkedIn. Presence can help you with aspects such as credibility and trust, and generate more interest in your business. Being proactive, interacting with your community, and sharing content. Regularly are some of the things you can do to.
