Today, customers expect communication that is appreciative, personalized and, above all, useful right from the start. And they detest traditional advertising. Instead, they look for solutions to everyday challenges. But how can companies meet these needs? How can you create customer-centric content that really appeals to prospective customers? In 7 short sections, we’ll show you why buyer personas are important and offer answers for optimal content and perfect digital lead generation.
Every content must be based on the influencing factors along a purchasing or decision-making process
Potential customers move towards companies via the customer twitter database journey when they find suitable solutions to the problems they face in their everyday lives. The approach of your ideal customers to customer acquisition goes through various processes. And these include all processes from identifying a need (a challenge, a problem) to finding a solution, making a decision and finally evaluating this decision. Knowledge of all influencing factors and their interrelationships within these processes will help you to explain and predict your customers’ behavior. In other words, successful customer acquisition means customer-centric content: You need to know your customers and address them with the right words at the right time in the right place. Identified desired customers and their outstanding characteristics are called buyer personas in technical terms . Learn more: Create a Buyer Persona: 20 questions give your persona a face
Buyer personas are essential for optimizing customer communication
Customer success Buyer personas are sample profiles of your ideal customers and, as such, are first and foremost content personas . The ideal images of your customers are ideally based on research and real experiences – also and especially from sales – and thus on solid data about your prospects and customers.
The advantage: When you start thinking in personas, it will be key features of restream easier for you to develop targeted content strategies and address your customers or potential customers with the right content at the right moment.
Read here: Develop a content marketing strategy – we show you how!
Defining lifelike buyer personas is challenging
When creating your ideal customers, it is not enough to simply create personas based on the usual demographic characteristics. You also need information about the needs and behavior of your customers.
A buyer persona is best described by a combination of 3 aspects:
- Demographics such as personal background, age and experience, marital status, place of residence, educational qualifications, income, hobbies, job function, …
- Needs , especially general goals and professional challenges, …
- Behavioral profile e.g. manner of obtaining information, purchasing habits, …
It is important to identify high-quality content for your ideal customers bfb directory that is designed to appeal to their persona and address specific problems and needs. This is why personas are so important: they allow you to put yourself in the shoes of the respective personality and create content that is genuinely interesting and is distributed in the form of blogs, emails, social media posts on a variety of digital channels.
