Small to medium-sized companies in particular need effective website optimization in order to be able to assert themselves in the market and on search engines such as Google. If your company does not employ an SEO expert, you might ask yourself: If SEO is so crucial for my online marketing, how much time should I invest in optimizing my pages for search engines? And which steps are particularly important? You will find the answers here in this blog post.
Website Optimization: A Short Answer
How much time do I need for each SEO action? In short: It depends!
Every business has its own unique needs, customers, competitors and goals. If you’re trying to rank against your competitors using hundreds of different keywords , you’ll obviously have to invest more time than someone who just wants to optimize their website’s local ranking.
One thing is certain: building and maintaining relationships in the digital mint database world requires continuous attention and adjustments to keep up with the ever-changing algorithms of search engines.
Do the SEO check now to optimize your website – free of charge!
Website Optimization: A Slightly Longer Answer
How much SEO effort can be required for optimal website optimization (SEO) ? Below you will best website builders in 2025 find practical tips and time estimates that will help you better estimate the effort required for search engine optimization of your website.
There are six sections:
- Basics of On-Site Optimization
- Continuous monitoring and troubleshooting
- content creation and content maintenance
- Offsite optimization and link building
- Local Search Engine Optimization
- Continuous measurement and analysis
Basics of On-Site Optimization
The first step in website optimization is to set up the website properly optimization (SEO) for search engine optimization or to check whether it is set up correctly.
This includes:
- Content : qualitative, relevant, unique and helpful – use of keywords
- Multimedia content such as images, videos and graphics in the right sizes
- Setting up and checking the sitemap
- Establishment of a user-friendly, intuitive navigation structure
- Ensure compatibility for all devices
- Consistent use of title tags and meta tags
- optimization of loading times
- security improvements
Security improvements are one of the fundamentals of on-site optimization and play a key role in increasing the trustworthiness and reliability of your website.
This includes, among other things, the implementation of SSL certificates , which ensure that all data transmitted between the server and the end users is encrypted. Regularly updating software and CMS is equally important in order to close security gaps and prevent hacker attacks. In addition, regular backups of your website data should be carried out in order to be able to react quickly in the event of data loss. Monitoring and blocking suspicious IP addresses or setting up firewalls are also recommended measures to ensure the security of your website. |
Of course, these are just the most important points to keep in bfb directory mind. Some of these aspects only need to be done once, while others need to be addressed at regular intervals .
Estimated time required: between 10 and 40 hours, depending on the complexity and current state of your website. This does not include the development and design of a new website.