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Amazon Fulfilled by Merchant (FBM): Guide (2025)

 

Amazon is one of the largest platforms for shoppers and sellers in the history of eCommerce. As per a report, Amazon added 1.5 lakh, Indian sellers, in 2020. For most people Amazon is the one-stop destination for all their needs, making it a popular name among households and the first choice of an eCommerce store.

From an eCommerce seller’s perspective, Amazon is one of the most demanded and competitive marketplaces in the world. Amazon’s seller partners have to keep being creative to not only compete with other retailers using the platform but also to manage their order fulfillment processes. Order fulfillment is one of the major aspects that decides the success of any business, as it directly relates to customer satisfaction.

Amazon Fulfilled

Amazon offers two different kinds of methods to cayman islands phone number list sellers that will help them fulfill their orders — Fulfillment by Amazon and Fulfillment by Merchant. As we have already discussed Fulfillment by Amazon here, let us take a look at the key features of Fulfillment by Merchant and how it can help your business grow.

What is Fulfillment by Merchant (FBM) in Amazon?

As the name suggests, Fulfillment by Merchant involves sellers listing their products on Amazon and taking care of the entire fulfillment process on their own. They are completely responsible for shipping their items to the end customers and Amazon Fulfilled by Merchant do not rely on Amazon for any fulfillment needs.

Once the seller creates an account on Amazon’s marketplace, he can either opt for Fulfillment by Amazon or Fulfillment by Merchant to deliver their products to customers. If they opt for Fulfillment by Merchant, the responsibility of shipping the items solely lies on them. However, you must keep in mind that if the shipping costs incurred in the Fulfillment by Amazon method are higher than that through Fulfillment by Merchant, it makes no sense to opt for the former as it will harm your margins in a negative way.

To avoid any such situation, you can tie up with a logistics aggregator like Shiprocket. Amazon is an excellent platform when it comes to selling your digitalization platform hubspot compared to sap products, but when it comes to shipping-related needs it is smart to look for low-cost shipping solutions. And the best part is that you can integrate your Amazon channel with Shiprocket.

Shiprocket has an extensive reach to nearly 24,000+ pin codes in India and has partnered with 25+ top courier companies to help you ship your orders seamlessly.

Amazon’s integration with Shiprocket lets you automatically sync orders

order statutes, Amazon catalog and inventory, payment status.

Not only this, but you can also re-market your brand to your buyers through. A tracking page that contains marketing banners. Order details. Amazon Fulfilled by Merchant your company’s logo, etc. To know more about how to integrate your Amazon seller channel with Shiprocket, click here.

Apart from a shipping partner, you must also have storage where you can keep your inventory safe. Shiprocket Fulfillment — a unique offering by Shiprocket — offers an end-to-end order fulfillment solution that includes. A storage facility for your inventory in their fulfillment center. Shiprocket’s fulfillment center is fully equipped with technology-driven machinery to take care of your warehousing operations. Moreover, you get free monthly storage for all those products that are shipped within 30 days.

The Working of Amazon FBM

Once you have set up a seller account on Amazon. As said above. You have the option to either fulfill the orders yourself or by Amazon. You can use belgium numbers Amazon’s network to ship your products and fulfill your orders. Or you can choose to fulfill orders by yourself as per the Amazon FBM method.

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