The 7P model in marketing, also known as the extended Marketing Mix model, this model extends the traditional 4P model (Product, Price, Place, Promotion) with three additional elements: People, Process, Physical Evidence, which is an important tool to help businesses design and implement effective marketing strategies. Below is a detailed analysis of each element of the 7P model in tourism marketing:
Product
Not as tangible as products in other fields, tourism products lean towards services and experiences, specifically:
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Hotels, resorts, homestays: To evaluate the c level contact list quality of this factor, it can be evaluated through the accompanying services provided such as: swimming pool, room class, room quality, or other accompanying amenities.
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Tours: Tour packages will be offered at a variety of prices and include a variety of locations. Quality can be judged by the number of destinations or the quality and service of each destination.
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Booking and transportation services: Online booking of hotels, airline tickets, rental cars, and other transportation services.
Price
Prices in the tourism sector can be considered in many aspects such as: the package of a tour, competitive prices of each tourist destination or discount vouchers and incentives on online booking and ticketing technology applications.
Tourism is seasonal, so businesses should be flexible in mastering the art of creating profitable product pages: foolproof strategies for success setting prices or when cooperating with intermediaries to promote tourism, in order to provide price packages that are suitable to demand and most competitive.
Place
Regarding the location of the tourism sector, it will mainly be related to the distribution channels, promotion of tours/tourist destinations; geographical location of hotels, tourist areas and travel agents.
Regarding the distribution channels of tourism promotion activities
it can be distributed through websites, online posts on search applications such as Google or as the current trend. It can be distribute through online booking applications such as Traveloka, Agoda, Booking.com. Regarding the geographical location and travel agency aspect. It is advisable to cooperate with agencies that provide diverse, innovative and reasonably priced tours, paying special attention to the location of the hotel or entertainment area provided, to ensure the distance is not too far from the center, convenient for tourists to travel.
Promotion
Advertising and promotions to stimulate tourist demand can do by launching discount vouchers. Gifts, and preferential deals on online booking list of us mobile phone numbers and car booking technology applications.
In addition, trade promotion can also do by running ads or creating content about travel blogs. Review clips on digital platforms or more traditionally. Using media such as television, radio, newspapers, etc.
