“The customer is always right” is not just a phrase, but the main principle of many large companies. Today, the market is overflowing with offers, and consumers can choose from a variety of products in any area. To succeed in such conditions, a business must correctly understand and meet the needs of customers.
What is customer focus?
Customer focus is the ability of a company to understand job function email list and satisfy the needs of its customers. This approach contradicts such ideas as “You can sell everything” or “A good product will always find a buyer.” In these cases, the company first creates a product and only then thinks about how and to whom to sell it. Customer focus does not begin with sales, but with understanding what the customer wants.
Pizzeria 1 assumed that customers wanted cheap pizzas. They set low prices, and the number of orders actually increased. However, the quality of service declined. Employees began making mistakes in orders, and the wait became longer. As a result, customers were not satisfied.
Pizzeria 2 had a different strategy. It conducted customer analysis of 7p in tourism marketing surveys. It turned out that in addition to price, guests valued the quality of products and the level of service. The pizzeria introduced a pre-order system via a mobile app. This allowed customers to place orders in advance and avoid waiting.
Pizzeria 2 also noticed that families with children often came to them. In response to this, they created a special children’s menu and began to bring children coloring books. This made the wait more exciting for the little ones.
A competitive advantage appears
Nowadays, there is huge competition in almost every market. Therefore, it is becoming more difficult for a company to stand out due to price or functionality. High-quality service, attention and care for the client – all this is difficult to copy. With the help of customer focus, a brand has the opportunity to declare itself and provide a competitive advantage.
Increased customer loyalty and retention
Customer focus will help increase loyalty. If customers are zn business directory satisfied after contact with the brand, they will definitely come back. There is also a chance that they will recommend the company’s services or products to their friends. A satisfied customer is the best advertisement.
