Conversion rate depends largely on traffic. If Craft Irresistible your ads are not tailored to a specific audience, people will come and go immediately. For example, Craft Irresistible Lead Generation Offers your ad appeared in search results for a person from a city where you do not deliver, or the price category was inappropriate.
And vice versa – the more accurately you define the portrait of the target audience and tailor your advertising to it, the higher the probability of a purchase.
Audience settings for advertising.
- Targeting . Use all the possibilities of advertising accounts: choose not only by gender, age and geography, but also by interests, income, devices, use look alike audiences.
- Retargeting is advertising for those who came to the site and left without buying. Try to work multichannel: for example, combine advertising posts and stories on Instagram and Facebook, connect retargeting in Yandex and Google. Consider the interests of the audience: for example, if a person put a mattress in the basket, create a reminder ad and offer a pillow as a gift.
Article on the topic: ” Setting up targeted advertising on Facebook for beginners “ .
Analyze the audience that brings you more whatsapp number database conversions and target campaigns to similar target audiences. To understand who your best customers are, use analytics — Google Analytics or Yandex.Metrica.
I will show you how to view conversion segments using the example of a demo account of “Metrica”. First, you will need to go to the “Settings” section and set up a goal, in the case of an online store, this could be getting to a notification page about a successful order.
Then go to the “Reports” section. First, you can check which sources bring the most conversions, you will find this report in “Sources – Sources, summary”.
Types of standard reports in
In this report, specify the previously created goal, the conversion for which you want to track, and the system will issue such a table. You can ignore crm data synchronization and digitization internal transitions, as well as sources for which there were very few goal achievements. In the screenshot, the most converting source will be transitions from search engines:
Next, you can work with the standard “Conversions” report. Specify the parameters of the groups that interest you and see how the conversion rates change.
Conversion analysis of various traffic
Working with warm traffic. Choose the target audience at the penultimate stages of the sales funnel: these are people who already know about the product, need it and are already choosing where it is more profitable to buy. With them, there is a greater chance of quickly closing a deal on the first or second visit to the site.
Warm traffic mostly comes to you from search. It belgium numbers can be organic traffic and paid, but they are united by competent work with semantics: inclusion of conversion keywords in content and advertising. Here are the signs by which you can select conversion keywords:
- Full name of the product is “Sumsung RF50N5861FG refrigerator”
- The intention of choosing and buying is “buy”, “reviews”, “overview”, “price”. For different types of goods these are different words, for example, for selling a course – “learn”.
- Geographical features: “dentist Chernigov”, “cafe on Oboronnaya”.
Article on the topic: ” SEO text: how to write optimized and useful articles .”
Increasing Online Store Conversion with Retention Marketing
To increase the conversion of your online store, you can actively work on attraction marketing: look for targeted traffic and develop advertising offers so that new visitors buy immediately.
The strategy of attraction only works as long as you have a new audience – people who are not yet familiar with the product. If the rest of the store is so-so: incompetent managers, inconvenient ordering system, poor quality of goods, then you will not want to come back here a second time.
Retention marketing is much more profitable. You attract a customer once, and they stay with you thanks to the quality of the product, good Craft Irresistible service, and ease of ordering. Long-standing and satisfied customers become brand advocates: they are happy to try new products, are less likely to leave due to price increases, and recommend the brand to others.
Here are a few things to consider in retention marketing.
Usability. The convenience and ease of use of the site directly affect the conversion rate of the online store. Often people leave the site due to the lack of a mobile version, poor navigation, too large an order form, the need to register. Or the page is simply so poorly built that the user does not pay attention to the call to action button.
Good service . Responsive employees and quick resolution of issues – this creates a feeling of care for the client. Here are the most annoying things that spoil your service:
- wait on hold when calling support;
- repeat information when the conversation moves to another employee;
- wait a long time for an answer;
- Can’t get help online.
If you think low prices justify bad service
Consider this: 61% of shoppers switch to a competitor after just one bad experience. And it happens more often than you think: 48% of shoppers Craft Irresistible switched to a competitor in the last 12 months.
Omnichannel . Some of your customers want to communicate via email, others will prefer a chatbot in a messenger or a group on a social network. Give them the opportunity to contact you in any way convenient for them.
Loyalty program. Rewarding your customers for loyalty is a good way to increase your online store conversion rate, turning them into regular and loyal customers. According to a study by Bond , 70% of people will recommend a brand with a good loyalty program, 77% said it was the reason they stayed with the company, and 63% said they would spend more to get more rewards in the program.
