You create your own products and are undecided between selling on a marketplace, like Etsy, or
selling through your own online store (e-commerce site).
We help you compare the benefits of both solutions.
Marketplace vs. e-commerce store: which should
you choose?
Whether you’re already using one of chinese overseas europe database these solutions or are about to
launch into online sales, it’s normal to hesitate over which solution is best suited to your profile. Each
offers its own advantages.
However, with the evolution of the web, marketplaces, generally owned by large groups, have gained
power and are now able to increase their user fees. This doesn’t always please their users.
In 2019, what is the most interesting solution for an artisan who wants to sell their
creations online?
Here are 4 essential points to check before you
start:
The sales environment
With marketplaces like Etsy , you’re 20 proven customer retention tactics for 2025 like you’re at a
very, very large trade show/market. Potential buyers could walk past your booth without any
promotion because you’re taking advantage of the market’s crowds. These same buyers may be
interested in one of your products, but could also have their eye drawn to the neighboring booth and
end up buying only there.
So you benefit from the marketplace’s name, but you don’t have 100% control over the sales environment for your products.
With your own online store , you have complete control over every aspect of your sales
environment. You can highlight the products you want and recommend others to increase your
customers’ average shopping cart.
You control every aspect of your store and can guide your customers to buy more.
The tools made available
Etsy and marketplaces offer you all belgium numbers the tools you need to manage your sales. A
simple and clear dashboard with all your orders, allowing you to validate them, print their shipping
labels, and even refund them.
But no marketing or analytics tools are present.
With a Panierdachat online store , in addition to all the management tools mentioned above, you
can:
- Connect your online store to your Facebook page in one click
- Track your visitors with Google Tag Manager apps
- Analyze your position on search engines with Google Analytics
- Link your Google Ads to achieve your goals .
And m
any more….
Like collecting your visitors’ email addresses to build a database of interesting customers and
prospects to communicate with them thanks to the integrated newsletter . Or take advantage
of transactional emails to communicate special offers to your loyal visitors .
Develop your B2B customers by offering them exclusive discounts.
With analytics and marketing tools, build customer loyalty and increase your sales
more easily.
Usage fees
When it comes to marketplaces, there are multiple fees, most of which are sales-related.
To sell on Amazon’s marketplace , you’ll have to pay CAD 30/month (or €39) plus a 20% tax on
each of your sales.
For Etsy , for each item listed, you’ll have to pay CAD 0.25 every 4 months just to have them listed
on the marketplace. A 5% commission will also be collected for each of your sales, to which you’ll add
the Etsy Payments fees of 4%+CAD 0.25 in Canada.
In short, with a marketplace, you’ll feel a big loss of income once you’ve made a few
sales.
With your own Panierdachat online store , no commission is taken on your sales and you do
not pay extra for your products on sale.
With the Silver plan for example, you will pay $44.95 monthly. Usual bank transaction fees will be
made by your payment system AND THAT’S IT .
In addition, with Panierdachat, you can choose to offer your products on your online store but to pay by check or cash upon in-store pickup. This way, no fees will be incurred.
In short, with your own online store, you know in advance your monthly costs which
will not change according to your sales volume.
