We’re not telling you anything new, to sell online, you need to go through 3 steps:
- Make yourself known
- Gain the trust of your visitors
- Propose an attractive offer
The last two points would be nothing without the first. In addition to expensive paid
advertising, SEO is one of the most relevant web techniques for an online store and can skyrocket
your sales.
Compare your online store to a physical store
Whether you’re a newbie or a seasoned overseas chinese database web enthusiast, you can easily sell
online and become a major player in your online market!
To understand online commerce and how to sell quickly online, it is easy to compare it to a brick-and-
mortar store.
This last line of the table has a name on the web: SEO (Search Engine Optimization).
And when you launch your online store, SEO is very important to make a name for yourself
(combined with advertising if your budget allows it), it improves your SEO and pushes you to the top
of important searches for your store and therefore allows you to attract more visitors / potential
customers.
With good SEO work, it’s as if you were going from a store located on a quiet country road to the main
shopping street in your city! And this for the same rent!
Shopping Cart, truly SEO-optimized online stores
Optimization for the French AND English version of your
store
In Canada, having a bilingual online why exactly does it confuse store is essential. And at
Panierdachat, we understand this. That’s why all our stores can be bilingual (English/French) at no
additional cost.
Unlike other platforms, Panierdachat offers you an online store optimized for both languages with a
version of the product / category / personalized / home pages in English AND French and not just one
page that is translated.
Let’s compare a Panierdachat bilingual store with a Shopify bilingual store, for example.
(info: the bilingual store is included in all Panierdachat plans, while you will have to pay $17.50 USD /
month ($23.50 CAD) in addition to your Shopify plan)
Le Petit Lunetier uses the Shopify platform and offers both English and French versions of its
store. Here’s an example of a product page in both languages:
- The URL is identical in both languages. (OMG!) Which is a big SEO obstacle. For the EN
- version, not having the Emma S Black product name in the URL won’t place it at the top of the
- results like the FR version does.
- The free shipping banner is written in French in both versions. This also affects SEO, as a
- search for “Sunglasses free shipping” will not bring up the product page.
- Finally, it’s more a question of appearance than SEO: many parts of the store are not
- translated and give an unprofessional image and a site not adapted to the language of
- the Internet user: “Accueil” instead of “Home”, “Products” instead of “Produit”…
Brien Boutique uses Panierdachat
It benefits from a bilingual online store at no additional cost. Here’s an example of a product page in both languages:
- Each version of the product sheet benefits from its own URL with the correct language.
- The free delivery banner is indeed offered with the language corresponding to the language of the Internet user
- As for the English version of the online store, no translation has been overlooked, to ensure a professional and detail-oriented style.
All pages can be optimized
Because we know that search engines belgium numbers love sites with many pages and clear content, we give you the ability to customize the title tags and meta descriptions for all your pages—information Google uses to rank them.
Thanks to this customization, you can insert keywords that are important to your market into the meta, title and description, and therefore improve the SEO of your online store.
For example, for a category titled “Women’s Bracelets” on your online store, you can customize the Title tag with “Quality women’s bracelets made in Quebec,” which is much more attractive and explanatory!
